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If you’re doing business on the Internet, one of the most important aspects of your success is your web site. If your web site doesn’t look professional, no matter what product you’re offering your chances of success are minimal.

Before you begin, if you’ve never designed a web page, it would be wise to become familiar with HTML. (Hypertext Markup Language.) A great place to start is NCSA Beginner’s Guide to HTML:
http://www.ncsa.uiuc.edu/General/Internet/WWW/HTMLPrimer.html

15 Tips for designing a successful web site:

(1) The main page of your web site should load in 8 seconds or less with a 56K modem.

According to two recent surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business.

(2) Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the search engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you’ve done your homework and fully understand how to optimize your web pages prior to designing your site. This will save you a lot of headaches in the long run. For further information on META tags read the tutorial entitled, “Building Your Site.”
http://www.web-source.net/building.htm

(3) Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you’re trying to achieve.

(4) Use minimal animated graphics. These can be very distracting and can cause your page to look unprofessional. In addition, animated graphics cause your page to load more slowly. Fancy graphics won’t make the sale.

(5) Your main page should specifically let your visitors know exactly what you’re offering. How many times have you visited a site and never figured out exactly what they were selling? If your potential customer can’t find your product or service, they definitely won’t waste a lot of time looking for it. They’ll go on to the next site and probably never return. They’re visiting your site for a specific purpose. They want something your site offers. Whether it is information, a product or service.

(6) Try to avoid placing banner exchange banners at the top of your page. These can instantly take your customers or even be indexed by search engine robots. Limit the number of banners on your site to no more than two per page. One is ideal.

(7) Always, include your contact information on each page of your site and try to reply to all comments and suggestions within 48 hours. This will help promote good business relationships. Your business relationships are the key to your success.

(8) ALWAYS check and double-check your site for spelling errors and make sure your images and links are all working properly. If you have several errors, this will make your site appear to be unprofessional. If you are designing your site using an HTML editor, use spell check. Proper grammar is also very important. If you’ve been out of school for a while it’s probably a good idea to refresh your memory. Visit any of the following sites for a crash course in writing and grammar.

Guide to Grammar and Writing
http://webster.commnet.edu/HP/pages/darling/original.htm

A Blue Book of Grammar and Punctuation
http://www.grammarbook.com/

Exploring English
http://www.shared-visions.com/explore/english/

Simpler Words And Phrases
http://www.smartbiz.com/sbs/arts/tpl5.htm

(9) Design your site to be easily navigated. Place your navigation links together at the top, bottom, left or right side of the page. Use tables to neatly align your links. If you are planning on using graphic buttons to navigate your site, keep in mind that with each graphic you add to your page, it will take that much longer for your page to load. If you only have a handful of navigational links, using graphic buttons will be fine. If you have over six links, it would be wise to simply use text links to keep your load time down.
(10) If you must use frames, use them sparingly. Frames, if not properly used, can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave. If you must use frames, offer your visitors a choice. Frames verses No Frames.
(11) Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Keep in mind, your visitors may enter your site from pages other than your main. Always have good navigational links on every page and place your company logo on each page.
(12) If you must use Java on your site, use it sparingly. Offer your visitors a choice. Java verses No Java. Java can be slow and has a tendency to crash browsers. Try to avoid using those pop up boxes asking for your visitor’s name, etc. Those pop up messages are very unprofessional and can be very frustrating to your visitors when they’re trying to view your site.
(13) Do not set sound to “autoplay” when someone visits your site. This can be very distracting.
(14) All web browsers are not created equally. View your site through different browsers and screen resolutions so you will see how your visitors will view your site. Visit:
Site Inspector – Check your web pages for HTML validity and browser compatibility.
http://www.siteinspector.com/

NetMechanic – Provides a variety of free services for your web site including; browser compatibility testing, graphic file size reduction, link check, HTML check, load time check, spell check and more.
http://www.netmechanic.com/

(15) Continually add new content to your site. Give your visitors a reason to keep coming back.

* Design a quality e-book to give to your visitors. It’s not as difficult as it sounds. If you can create a web page, you can create an e-book. The focus of your e-book should compliment your web site. Simply write about your passion. If your passion is sales, then you could share some of your knowledge and experience by designing your e-book to provide a complete sales training guide. If your passion is home based business, you could write an e-book about how to start your own home based business. If you’re writing about your true passion then you shouldn’t have any trouble coming up with something to write about. For further information on e-books, read the article entitled, “How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away.”
http://www.web-source.net/ebook_creation.htm

If you’d rather not write your own e-book, you can pick up some free e-books to add to your site here:
http://www.web-source.net/free_ebooks.htm

* Provide your visitors with quality, informative articles. Everybody loves free information. It’s the top-selling product online, so use it to your advantage. Write your own articles or you can pick some up at the following sites:

Web-Source.net
http://www.web-source.net/free_articles.htm

Marketing & Advertising Supersite
http://www.drnunley.com/

BizWeb2000
http://www.bizweb2000.com/articles.htm

Success Doctor
http://www.success-doctor.com/archive.htm

Before using any articles, make sure you view the author’s copyrights and make certain the article may be published. If you’re not sure, contact the author and request permission to publish their article whether it be on your web site or in your e-zine. Most articles for publication can be used free of charge as long as the authors credits or resource box is included.

The best advice I can offer is to Keep It Simple. The simple, well-designed, professional looking web sites make the sales.

Always strive to learn. Knowledge is the key to success.

Copyright © Shelley Lowery

About author:
Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery. http://www.webdesignmastery.com And, Ebook Starter – Give Your Ebooks the look and feel of a REAL book. http://www.ebookstarter.com Visit Web-Source.net to sign up for a complimentary subscription to Etips and receive a copy of the acclaimed ebook, “Killer Internet Marketing Strategies.” http://www.web-source.net

1. Swap sponsor, feature, or solo ads with other ezine publishers.

Your swaps will create a win-win situation as both you and the other publisher will successfully get profitable promotion at no cost.
Swap your ads for at least three issues in a row or three solo ads for three solo ads to get the greatest results from these swaps.

2. Provide your visitors with a bonus for subscribing to your ezine such as access to your membership site, ebooks, a complimentary ad, or something else that your visitors would find to be valuable.
Increase the value your visitors place on your bonuses by telling them how much they would be worth if they were to pay for them or by making them available for only a limited amount of time.

3. Write articles.

Your articles will help you to establish yourself as an expert in your field and get more of your subscribers to visit your site.
Your articles can also be used as a valuable promotional tool that increases your circulation.
Add a resource box that promotes your ezine or a line to your resource box that promotes your ezine in addition to your business and then get the word out about your articles.
An excellent way to do this is to submit your articles to article directories, article announcement lists, and to other ezine publishers.
Also publish your articles on your site and let your visitors know that they can reprint your articles.
For a list of article directories, and announcement lists that you can submit your articles to visit: http://netpromarketer.com/articlepromote.html

4. Have a privacy policy in place for your ezine. Let your visitors know that you will never rent, sell or give away their information to a third party.
Also let your future subscribers know that your ezine will have in house advertising and third party advertisements if you use your ezine to promote your products, affiliate programs, or sell advertising space.
Include this information on your site and in the email your visitors must respond to in order to begin their subscription to ensure that everyone that subscribes to your ezine is aware of this.

5. Add testimonials or endorsements for your ezine to your site. This will increase your visitors’ trust that your ezine will deliver quality information.

6. Submit your ezine to ezine directories.

Submitting your ezine to these directories will increase the number of people that subscribe to your ezine and also help you to find more people to advertise in your ezine or swap ads with.

7. Make sample issues available by autoresponder.

Pick a couple of issues that you feel best portray the type of quality content to be found in your publication, and make these issues available by autoresponder.
This will help you to get more of your visitors that are unsure about what your ezine has to offer to subscribe.

8. Promote your ezine in your signature file.

Your signature file will help you to get people that you come into contact with by email to subscribe to your ezine.
If you use email to answer questions or to network with people don’t neglect your signature file as a very viable way to attract more new subscribers.
If you post your tips and advice in moderated discussion forums also use your sig file to promote your ezine.
If you give beneficial, useful advice, people will be interested in subscribing to your ezine and you’ll increase your subscriptions.

About author:
Article by writer, Ken Hill. Learn tips and techniques to help you successfully start your own ezine. Visit http://www.netpromarketer.com for more articles and a great tutorial on ezine publishing.

If you’ve been looking for an easy way to increase your website’s revenue, Google AdSense may be your answer.

Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by displaying Google AdWords ads.

Google AdSense makes selling advertising space easy, as they handle everything for you. With access to a database of 100,000 advertisers, you’ll never have to worry about finding advertisers for your website again.

The concept is simple. If you have a quality site that provides content, such as articles, you may qualify to display Google AdWords text ads on your web pages. If your site is approved, you will receive a portion of the pay-per-click payment.

The great thing about Google’s sophisticated advertising system is that the ads that display on your web pages are relevant to your content. They scan each page to determine what your page is about and display the ads accordingly. This will increase your click-through rate considerably, as relevant text ads combined with quality content are highly effective.

Although the AdSense program is free to apply, your site will be reviewed and must be approved in order to begin displaying the ads.

As there have been many sites turned down, you’ll need to ensure your site meets Google’s criteria prior to applying. You can find the guidelines at the following web address: https://www.google.com/adsense/policies

They’re basically looking for quality sites offering content. The keywords here are “quality and content.” If your site is under construction, loaded with advertising and/or broken images and links, don’t even waste your time applying, as you won’t be accepted. However, if you have a quality site and provide your visitors with content, you will most-likely be accepted.

The more content pages you have, the more advertising revenue you can make. It’s really that simple. If you don’t have your own content, there is a wealth of content available on Internet completely free. Subscribe to any of the following article announcement groups to receive new article submissions each day:

Article Announce – All types of articles

AABusiness – Business oriented articles, including: Business, Ecommerce, Sales, Networking, Business Communication, Internet Marketing, Promotion, etc.

AAInternet – Internet oriented articles, including: Ebooks, Ezines, Search Engines, Web Design, Web Development, Web Sites, etc.

AAHome – Home and Family oriented articles, including: Parenting, Relationships, Cooking, Recipes, Crafts, Gardening, Home, etc.

AAHealth – Health and Fitness oriented articles, including both physical and emotional health.

AAGeneral – General Interest oriented articles.

With your subscription to any of the above groups, you’ll not only receive new article submissions delivered to your email, but you’ll also have access to the archives which contain thousands of quality articles.

Visit the following web address for further information: http://www.web-source.net/articlesub.htm

Once you’ve located articles that are relevant to your website, simply create a page for each. For example, if you find ten appropriate articles, you can create ten new content pages in which you can display Google AdWords ads. Not only will you be adding valuable content for your visitors, but you’ll also increase your website’s traffic and revenue. It’s a win-win deal no matter how you look at it.

Once your site has been approved, you simply select the style of ads you’d like to display and paste the code into your web pages where you’d like the ads to display.

Although all of the ads are text ads, there are currently four layout options to select from:

• Standard 468 x 60 banner format (displays up to 2 ads)

• Vertical 120 x 600 skyscraper ad (displays up to 4 ads)

• Horizontal 728 x 90 Leaderboard (displays up to 4 ads)

• 300 x 250 Inline rectangle (displays up to 4 ads)

Although all four ad styles can be effective, the “skyscraper” ads placed toward the top right side of your page or the “Leaderboard” ads placed at the top of the page generally will provide a higher click-through rate than the other two styles.

However, each page is different and will produce different results. For this reason, you may want to test your pages and display the style that produces the highest click- through rate.

Once you begin displaying the ads on your website, you can visit Google and log in to your account to see how the ads are performing. You can view the number of impressions, clicks, click-through rate and your earnings.

If you’re concerned about displaying ads that may compete with products or services you’re promoting, Google offers an option to filter out unwanted ads. In addition, you can display the ads along with any affiliate programs you may be promoting, as long as the ads don’t look like Google ads.

Google AdSense is the hottest advertising revenue program on the Internet. Isn’t it about time you got paid for your content?

Visit Google AdSense for further information: https://www.google.com/adsense

Copyright © Shelley Lowery

About author:
Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery. http://www.webdesignmastery.com And, Ebook Starter – Give Your Ebooks the look and feel of a REAL book. http://www.ebookstarter.com Visit Web-Source.net to sign up for a complimentary subscription to Etips and receive a copy of the acclaimed ebook, “Killer Internet Marketing Strategies.” http://www.web-source.net

By now most people have seen Google’s new AdSense ads appearing on some of their favorite websites. Extending the same algorithms that make such a robust search-engine, Google is able to provide webmasters with advertisements related to the content of any given web page. Simply add a few lines of code, and up to 4 classified ads (nearly identical to Google’s AdWords included in Google search results) will appear on the page. Webmasters receive part of the revenue Google collects when a visitors clicks on one of these ads.

I willingly admit AdSense has a few advantages with which today’s affiliate programs simply can’t compete. Featuring a “set it and forget it” mentality, AdSense allows you to spend a few minutes setting up your page and know that fresh content will appear each time your visitors return, without any additional work on your part. The closest I’ve seen an affiliate program come to this is Amazon allowing you to display the top sellers in a given category at any time. It isn’t as versatile as AdSense, though, and it does take more time and effort to setup.

The other striking advantage AdSense has over affiliate programs is the range of content pages for which it is appropriate. If you have a page about web site hosting, there is no shortage of web site hosting affiliate programs that will help you generate revenue and provide additional information for your visitors. Create a page about the American Civil War, though, and you will have a hard time finding an affiliate program that relates to your content. Civil War webmasters should sign up for AdSense and Google will provide several paying links that will likely be of interest to visitors.

Lest you think the title of this article was an accident, let me explain where AdSense falls short. The reporting and tracking available is bare bones. All you get is the number of impressions, clicks, and total earned for each day. The lack of information about which page on your site generated the click and what the text of the ad was makes it difficult to know how to improve your conversion rate.

Somewhat inexplicably, part of the AdSense user agreement requires that you not disclose your AdSense statistics to other webmasters. The only explanation I can imagine is Google wants to prevent anyone from cracking the algorithms they use in calculating payments. Which leads to my next point…

Google is not disclosing how your earnings are calculated. At least in these early stages of the program, the revenue is high enough that no one is complaining. Some reports that I’ve read indicate earnings per click of $.25 up to a dollar and higher for some keywords. My personal experience with AdSense lends credence to these claims, but Google is in no way obligated to maintain these amounts.

Of course, the ads that Google provides aren’t always relevant. If your page discusses “cellular mitosis” in great detail, including AdSense on your page is going to present your visitors with cellular phone advertisements. A determined advertiser with deep pockets can also force an ad onto your page even if it doesn’t relate to your content. As I’m writing this article, the top advertisement that appears on the signup page for my AffiliateScreen.com monthly newsletter is about mortgage interest rates.

Most useful web pages have a decent amount of text on them, and AdSense relies heavily on that fact to find the ads that will most appeal to your visitors. Some frequently visited pages don’t follow this rule, though. The affiliate income calculator at AffiliateScreen.com is one of the most frequently visited parts of our site, but it contains almost no text. Unable to determine appropriate ads on a page such as this, Google will display ads for non-for-profit organizations such as Habitat for Humanity. It is a nice gesture, but even if it appeals to your visitors, you aren’t paid for this type of untargeted traffic.

As someone who uses Google in the role of an advertiser, I prefer to have my ads displayed in search results, instead of included on a page with a great deal of content as is usually the case with AdSense pages. When a web surfer is looking at search results, they are hunting for information and haven’t found it yet. These people are more likely to click my ad. On a page of mostly text, there is a greater chance they’ve already found what they were looking for. Google even acknowledges this fact to advertisers by pointing out that only the conversion rate of their ad in search results is used to calculate ad positioning. The much lower conversion rate of ads placed on content-rich pages is ignored.

I have elected to have my ads only appear in search results because I don’t want to keep throwing my marketing message at people when they aren’t interested. If advertisers as a group lose interest in creating advertisements for AdSense pages, the payout to webmasters will quickly drop.

I do think AdSense has a place on a content rich web site, and I make use of AdSense on multiple pages at AffiliateScreen.com. I do not think this service will replace affiliate programs, though. Since you know what is going to be advertised on your page with an affiliate program, you can create content that supports the product and will improve conversion rates. The control of affiliate programs also allows you to limit the endorsements on your site to only the best products and services.

Like affiliate programs, AdSense is a tool available to webmasters to generate revenue, as well as provide valuable resources to their visitors. Expect to see both on the web sites you visit for years to come.

About author:
Copyright (c) 2003 Clay Mabbitt.
Clay Mabbitt writes articles about Internet affiliate and MLM opportunities. Need in-depth reviews of the latest online income programs? Find them at
http://www.affiliatescreen.com

Is your web site performing as you expected? Do you know who visits your site and how often? What is the nature of their visits? Where do your visitors come from? What other web sites or search engines are referring visitors to your site? What web pages interest your visitors the most and which ones attract less attention?

As a teaching consultant of On-line Marketing courses, I frequently formulate similar questions to audiences that generally include sales directors and marketing executives from medium and large size companies. My listeners are always amazed when they realize that even though their companies are investing large sums of money to conduct market studies or purchase marketing results (e.g. Nielsen) to learn about their client’s preferences, they are not taking advantage of analyzing and interpreting the data from their own web traffic statistics.

The differences between the two primary sets of web traffic statistics –server activity analysis and real-time statistics via script controls and cookies- have already been covered in a former write-up (see “What is behind all those web traffic reports”, 9/2/03). This article will now focus on those pieces of information, contained in a web traffic report, that are of most interest from a Marketing perspective. After learning where to look and how to interpret the data, one will feel more encouraged to embark in the apparently arduous task of interpreting web traffic statistics. Our prize at the end will be a significant increase in web site performance, greater traffic, better search engine positioning and a deeper understanding of the expectations and interests of our web visitors. All this combined can translate into additional sales, more registered users and a larger amount of frequent users. Let’s explore what we need to consider first.

Web Traffic

Hits, visited pages, number of sessions… Rather than being overly concerned with the absolute values of these statistics that, incidentally, may vary dramatically based on the type of software being used to measure the web traffic, we should pay attention to the evolution of these values over time while maintaining the measuring software the same. One can click on a weekly or, better yet, monthly view report and the graph will quickly show whether our traffic is increasing or decreasing, and a simple mathematical computation (perhaps the tool automatically provides it) of dividing the number of visited pages by the total number of visitors will tell us how many pages a visitor views on average. Whether our traffic increases, decreases, or remains stable, it will be interesting and valuable to see when a particular trend changes and analyze if the change is caused by a previously planned action, such as the launch of an on-line publicity campaign, the agreement to exchange web links with other sites, or the start of search engine positioning services.

Visitors

In this section, it is important to distinguish between unique visitors and repeating visitors. If one of your goals is to sell a service or product on-line, a high degree of repetition from your visitors will likely indicate a high level of customer commitment to your service or product. However, one must exercise caution when evaluating the number of unique versus repeating visitors. If your tool, for instance, uses the visitor’s IP address to determine whether the visitor is unique or not, the tool will at times count multiple visits from the same user as unique. This can happen when a visitor uses a dial-up modem to access the Internet, since each call will likely get a different IP address assigned. Conversely, if a group of users is accessing the Internet behind a router or proxy, they will all share the same IP address and the tool will count them as a single repeating visitor. If cookies, on the other hand, are used to determine the uniqueness of a visitor, the data collected will be much more reliable.

Other useful information typically associated with visitors is their country of origin and their language, which may prove useful when considering international opportunities or the value of creating a version of your web site in another language.

Visited Pages

Determine which pages are visited the most besides your default page, which tends to register the largest number of visits since it is the typical point of entry to your web site. Identify those areas of most interest to your visitors. By analyzing the most common navigational routes, discover how far your visitors click. If the report, for example, reflects a large number of visits to your home page and classifies them as unique page visits, it could mean one of two things. Your site is experiencing low quality traffic, with visitors not interested in your products or services and therefore not going beyond your home page, or you may want to consider redesigning the home page, since apparently is not generating enough interest among your visitors and thus, they are not navigating deeper into your web site.

The report will also identify the most common exit point out of a visitor’s session. Once this exit page has been identified, its design can be reinforced to include new points of interest with links to other sections of your web site.

Sessions and visit duration

This value tries to measure the amount of time that a given user spends navigating a web site. One must be careful, though, when considering this piece of information, since a visitor could inadvertently leave a window, and therefore a session, open and minimized. This would be measured as an active session, even though the user was not actively navigating through the web site. In any case, a large number of very short visits could indicate an erroneous positioning of a web site. In other words, the web site is attracting visitors who cannot find what they were expecting.

Referrals and search engines

One of the most valuable pieces of information that can be obtained from a web traffic statistical report is the origin of the visits. In other words, it is extremely helpful to know the web site that visitors were navigating prior to reaching ours. We will be able to distinguish between users who clicked on a link at another web site in order to reach ours from visitors who clicked on one of the search results returned by a search engine. In this latter case, the report will also identify the keywords that were used to launch the query.

A large number of referrals will come from other pages within your own web site, while the rest of the referrals will typically be from external web sites or search engines. In occasions, you will also find visits from web based e-mail services or directly from a visitor’s Internet browser, indicating that your site is probably stored as a favorite, or the URL has been directly typed on the browser’s navigation bar.

It is important to regularly track those web sites that act as referrers to our web site, or those search engines that most frequently locate our web site with a given set of keywords. A final word of caution: be careful not to click directly on the links included in the report belonging to the referral web sites. If you do, the statistics report page may appear as a referral to their web site, and depending on the security of your server, your statistics report page could be accessed by the owners of the referral web site.

Search keywords

Search keywords are those words or phrases that Internet users provide to a search engine in order to find new web sites. Phrases are typically more valuable than isolated words, but both can be used to identify the interests of your audience. In some cases, you may be surprised to learn some of the keywords that were used to locate your web site as well as those terms that were never used. It will be interesting to observe the evolution of a particular term over time. For example, if your web site promotes real estate, you may detect changes in customer preferences for certain areas based on the number of search keywords associated with specific locations. If a location rarely shows up as a search keyword, it may be a good indication that your customers are not interested in real estate there. Likewise, terms such as buying or selling will suggest the type of transaction that your clients are looking for.

Internet browsers, operating systems, screen resolutions…

Finally, it may be helpful to check on the type and version of Internet browser being used by your audience, as well as the type of operating system and screen resolution. These are mainly technical aspects, but may prove very useful for redesigning or optimizing your website. For example, a web site can be optimized for a specific Internet browser or a particular screen size. At times, one will notice that different markets will favor certain computer configurations.

Conclusion

Web statistics provide such large amounts of data regarding the activities taking place inside a web server that processing all of it may become an overwhelming task. However, once you become accustomed to locating inside your own web analysis tool or service all the values described in this article, you will be in a position to properly evaluate the information that is being conveyed, as well as observe its evolution over time. This will allow you to take action and make the appropriate marketing decisions that will maximize the performance of your web site. Soon, you will identify your most important metrics, what you want to measure with them and the reason why.

Most professional web hosting service providers include some type of web traffic control system for their customers. If your provider does not offer this capability, you will be able to find equivalent services from other Internet-based companies that provide web traffic statistics. After you start receiving your traffic reports, allocate in your weekly schedule adequate time to evaluate the information. You will discover soon that this invested effort will start paying dividends!

About author:
Fernando Macia is Human Level Commuications’ CEO, a company with offices in Alicante, Spain and Dallas, Texas. We specialize in web design, CMS development, search engine optimization and traffic statistics data mining. www.humanlevel.com

When I decided to quit my job and start an internet business, I was clueless. I researched and found several viable opportunities however the more I read, the more I realized how difficult this was going to be. I did not have a product and was in no position to create one. I had it in my head I wanted to sell something so I started out in the drop shipping business.

I researched wholesalers that were willing to drop ship and found a few. I built a simple yahoo! site, created a merchant account, got my resellers license and voila, I was in business. Did I get a sale? Nope, because I did not know how the internet worked with regards to website marketing. No one could find my site and I was a marketing failure.

Because my site didn’t sell anything, I gave up and continued on the research path. I slowly learned about how to market my site but wasn’t sure I wanted to stick with drop shipping. My site costs combined with credit card merchant costs and plain old competition didn’t really leave me with much profit. I realized I still had much to learn.

I went back to the research drawing board and joined a few forums to learn what else I might be able to do. At that time I learned about affiliate programs. I met people I trusted and admired who promoted affiliate programs. I asked a lot of questions and began my research. Affiliate marketing appealed to me. I didn’t need a merchant account, I didn’t need inventory, I didn’t need my own product and I could even get away without a website. Wow, how good is that? So off I went.

As I began to research I found the best selling products were informational products and the best commissions were internet marketing products. Because I was familiar with setting up a website previously I decided to set up another site to list of all my affiliate sales products. I fell into the trap that most new web business owners fall into. Setting up a ‘How to Market on the internet site’. I liked it because I was familiar with it and I had purchased some of the products through my research. So why not? Well, simply put there is too much competition in that category. I still have my site today but my sales are minimal. I offer only products that I trust and many of them I use but it’s not a business path I’d recommend to someone starting out, particularly because many beginners tend to gravitate there. There are lots of other things that have good marketing potential. Affiliate marketing can be successfully applied to almost any product on the net.

If researched carefully and applied correctly, affiliate sales can be a very profitable internet business. The object is to find something you can sell and promote for merchants that will offer you a commission to sell it. You don’t have to carry inventory, collect money, worry about delivery or even have a website (although a website is a good idea), but you’re going to have to think about what products best suit you with regard to sales. I feel it’s best to sell things that you like. Things you’re interested in or have a fetish about. For instance, let’s say you love crystal. If you love it then you probably know something about it, but more importantly you will enjoy researching it and offering it to someone else.

Next, research web businesses that sell crystal and offer affiliate programs. I recommend using Commission Junction or Linkshare. Keep in mind that the sites you select can sell other things, however you’re focusing on just crystal. Find several sites and apply to them all. Most affiliate programs are free. A note to the wise, be sure to read the affiliate agreements and understand their rules. They are not all the same.

Once you’ve signed up for the programs of your choice, pay per click (PPC) search engines are the best and easiest way to sell your affiliate products. You can promote each product individually or you can promote them all by building a website and promoting your website. Again, be sure to read the agreements as some affiliate programs restrict affiliates offering their competition on the same website. This isn’t true for all of them but you want to stay aware.

To get started you’ll need to set up accounts with PPC search engines such as Google, Overture and Findwhat. Research how they work and set up some simple ad campaigns to start. You will also need to research keywords and what words cost the least and are the most effective. This is a topic for another article, however time spent and proper research tools such as Overture’s view bids and search term suggestion tools will help keep your costs low and your profits high. By the way, use each of the keyword tools provided by each PPC search engine; this will help guide you as to what keywords to use. Keywords entered by users can differ from search engine to search engine.

If you choose to build a website, keep your sight on topic. Getting back to our crystal example, keep your site focused on crystal or glassware, don’t throw in pictures or garden chairs. The worst mistake you can make is being everything to everyone. I know; I’ve made that mistake.

Offer information such as types of types of crystal, how it’s made, textures, weight, where it’s made, history of crystal, etc. Concentrate on offering information. If you give people valuable information on something they’re more likely to buy it.

Of course crystal is just an example; you can apply the same principles to sofas, bicycles, computers, toys or whatever you might take pleasure in. Give it some quality thought, research carefully and take your time. If it’s something you enjoy, you’ll enjoy your business.

About author:
Elizabeth McGee is the owner of Pro-Marketing-Online, the Expert Marketing Tools site. If you wish to learn more about how to market online from the experts and find expert, trusted tools for promoting your site then please visit Pro-Marketing-Online or subscribe to her newsletter found at
http://www.pro-marketing-online.com or email Elizabeth at webmaster@pro-marketing-online.com

RSS is the latest craze in online publishing. But what exactly is RSS?
RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.

RSS allows publishers to “syndicate” their content through the distribution of lists of hyperlinks.
It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.
However, not much attention has been given to the advantages RSS provides for search engine optimization.

Why Search Engines Love RSS
…

Many SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.
For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.
Search engines like Google seem to prefer tightly-themed pages.

But where does RSS figure in all this?
RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche.
By using highly targeted RSS feeds, you can enhance your site’s content without having to write a single line on your own.
It’s like having your own content writer – writing theme-based articles for you – for free!

How can RSS improve my Search Engine Rankings?
There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.

1. RSS Feeds Provide Instant Themed Content

There are several publishers of RSS feeds that are specific to a particular theme.
Since the feed is highly targeted, it could contain several keywords that you want to rank highly for.
Adding these keywords to your pages helps Google tag your site as one with relevant content.

2. RSS Feeds Provide Fresh, Updated Content

RSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped.
These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day.

3. RSS Feeds Result in More Frequent Spidering

One thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily. To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.
What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors.

How does this benefit you as a marketer?

Well, for example, let’s says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same.
Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in.
But, since your site has RSS feeds, it now gets indexed more frequently. So the chances of getting your page indexed quickly are much higher.
This gives you an advantage over the competition, as your review will show up sooner in the search results than theirs.
Imagine what an entire month’s advantage could do to your affiliate sales!

Why Javascript Feeds Are Not Effective?

Some sites offer javascript code that generates content sourced from RSS feeds for your site.
These are of absolutely no value in terms of search engine rankings, as the googlebot cannot read javascript and the content is not interpreted as part of your page.
What you need is code that parses the RSS feed and renders the feed as html content that’s part of your page.
This is achieved using server side scripting languages like PHP or ASP.

A good free ASP script is available from Kattanweb http://www.kattanweb.com/webdev/projects/index.asp?ID=7

An equally good PHP script is CARP http://www.geckotribe.com/rss/carp/

So in conclusion, besides optimizing on page and off page factors, adding RSS feeds to your pages should be an important part of your strategy to boost your search engine rankings.

About author:
Satyajeet Hattangadi is the CEO of Novasoft Inc, a software solutions provider, that specializes in affordable customized software solutions. http://www.novasoft-inc.com Get the Free Email Course “RSS Riches” and learn how to use RSS to get high search engine rankings and monetize your website at http://www.trafficturbocharger.com

In this article, we simply talk about what Meta Tags are, their importance, the important Meta Tags and useful tips on how to optimize your Meta Tags for a better ranking with the search engines.
“Meta Tag Optimization is an important aspect of your site optimization process. Careful handling can get you great Ranking Results ”
What are Meta Tags?
…

Meta Tags are the information inserted in the area of the HTML code of your web pages, where apart from the Title Tag, other information inserted is not visible to the person surfing your web page but is intended for the search engine crawlers. Meta Tags are included so that the search engines are able to list your site in their indexes more accurately.

Using Meta Tags in HTML is not necessary while making your web pages. There are many websites that don’t feel the requirement to use Meta Tags at all. In short Meta information is used to communicate information to the search engine crawlers that a human visitor may not be concerned with. Infoseek and AltaVista were the first major crawler based search engines to support Meta keywords Tag in 1996. Inktomi and Lycos too followed thereafter.

Why are Meta Tags used?

Meta Tags were originally designed to provide webmasters with a way to help search engines know what their site was about. This in turn helped the search engines decide how to rank the sites in their search results. Making Meta Tags is a simple process. As the competition increased, webmasters started manipulating this tool through spamming of keywords. In turn most search engines withdrew their support to Meta keywords Tag, which included Lycos and AltaVista. From being considered as one of the most reliable and important tool, Meta Tags are now often abused. In the present day scenario a vital feature that the Meta Tags provide to the websites is the ability to control, to a certain extent, how some search engines describe its web pages. Apart from this, Meta Tags also offer the ability to specify that a certain website page should not be indexed.

Using Meta Tags, however, provides no guarantee that your website page would rank highly in the search engine rankings. Due to the rampant abuse and manipulation of the Meta keywords Tag by webmasters, most search engines don’t support it anymore.

Types of Meta Tags

The more important Meta Tags are discussed below in detail.

The Title Tag

The Title Tag is not a Meta Tag. However, since it’s a very important Tag, we thought it necessary to discuss it here. The Title Tag is an HTML code that shows the words that appear at the top title bar of your browser. The Title Tag is not displayed anywhere else on the page. It is these words or phrase that appear as the title of your page in the hyperlink listings on the search engine results.

The users in-turn click on this hyperlink to go to your website from Search Engine Results Page (SERP). Therefore, the significance of the Title Tag is evident as all search engines use the Title Tag to gather information about your site.

The Meta Description Tag

The Meta Description Tag is an HTML code that allows you to give a short and concise summary of your web page content. The words placed in this Meta Tag, are often used in the SERP, just below the Title Tag as a brief description of your page. In the Search Engine Results Pages, after reading the Title of the page, a user goes through the description of the page and decides whether she wants to go to your site or not. It is therefore important that your Meta Description Tag is nicely composed describing your page offering while enticing the user to click on your listing.

The Meta Keywords Tag

Most search engines do not read the Meta Keywords Tag anymore. It is okay to ignore the Meta Keywords Tags. However, if you feel more comfortable using it, you can have about 15 important non-repetitive keywords in this Tag, separated by commas.

Meta Robots Tag

The Meta Robots Tag gives you the ability to specify whether search engines should index that page or follow the links appearing on that page. However, there is no need for using Meta Robots tag if one is already using detailed robots.txt file to block any specific indexing.

The various commands used under Meta Robots Tag are: Index: allows the spider to index that page.

Noindex: instructs the spider not to index the page.

Follow: instructs the spider to follow the links from that page and index them.

Nofollow: instructs the spider not to follow links from that page for indexing.

Note: Use only one of the above given commands.

If you have not specified any Meta Robots Tag on a page, by default, the spiders understand that the page and all the links appearing on that page are open for indexing. Therefore, it makes more sense to use this Meta Tag in case you don’t want certain parts of your web page indexed.

About author:
Buniei Ahn, The Home Biz Guy can help you launch your very own m.oney making website today that’s 100% ready to take orders and pull in massive profits for you right now … g.uaranteed!
Visit:
http://www.internetmarketpower.com http://www.pluginprofitsite.com/main-3666

1. Make all or part of your site into a valuable directory.Set up different sections of your site for people to submit their ezines, articles, ebooks or affiliate programs to such as marketing, writing, publishing, etc.

Your directory will not only increase your repeat traffic but will also help you to attract very targeted visitors to your site that are interested in your products or the products of affiliate programs you’ve joined.

2. Publish a what’s new section.
This section will keep your visitors up to date on any new additions to your site and is especially useful if your site is constantly updated by you or by your visitors who submit their own content to your site.

3. Provide resources on your site that your visitors can use on a regular basis such as a search engine submitter, email formatter or meta tag checker.

4. Add a discussion board to your site where your visitors can network with each other.
Post your own tips and advice to your board along with your signature file and use your discussion board to get to know your visitors better.
This will help you to continue to improve your product, copy, and service and can also help you to gain ideas about new products for you to offer your visitors.

5. Create a list that your visitors can subscribe to that announces to them when your site is updated.
For instance if you ran an article directory you could list the titles and descriptions of the newest article submissions to your site along with the URLs where your subscribers can view them.
You could also use your list to increase your revenue by selling sponsor ads to people who would like to advertise to your list.

6. Make polls and surveys available on your site.
Running your own polls or surveys, in addition to providing you with more repeat traffic, can also help you to acquire valuable information from your visitors.
For instance your polls and surveys could be used to find out how effective your copy is and to measure your customers’ satisfaction with your products or customer service.
Your polls and surveys can also provide you with needed feedback that you can use when deciding on new products to add to your product line.

7. Publish an ezine.
Your ezine will provide you with a very effective way to keep your visitors coming back to your site to use the resources you provide to them, to view your articles, and most importantly to buy your products.
Provide your subscribers with special sales and discounts to increase the number of your subscribers who purchase from you for the first time and also to garner more repeat sales.

About author:
Article by writer, Ken Hill. For more articles and a great tutorial on ezine publishing visit Ken’s site today at: http://www.netpromarketer.com

1. What is PageRank and why should I care about it?

PageRank is a formula that assigns a value to every page in the Google index. Google displays search results based on an algorithm which includes the value of PageRank. So the higher your site’s PageRank, the more likely it is that you will receive a top listing on the search result page when someone types in the keywords for your site.

2. How can I view the PageRank of my own or other websites?…

It’s very simple to see anyone’s PageRank. Just download and install the Google toolbar. It’s a very quick and easy install. Just be sure to choose the Advanced option during the install so the PageRank of each site you visit will be displayed on the toolbar.

3. How is PageRank calculated?

I’ve seen a formula for PageRank posted on Internet websites and forums but have failed to see anyone give a satisfactory explanation of the formula. The formula appears so complex you would probably have to be a mathematician to even have a chance to decipher it anyway. It looks something like this:

PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))

I will attempt to explain it for you in plain English. Basically it works like this. The more links that point to your website the higher your PageRank will be. The higher the PageRank of the referring page that has your link on it, the more PageRank you receive from Google. For every outgoing link that a page has, the value of those links drop. So for example, a link from a page with a PageRank of 4, and only 3 other links, is worth more than a page with a PageRank of 5 and 100 links. It is also believed that Google assigns more value to a link that comes from a site with similar content. So as you can see, there are many variables when calculating PageRank.

4. How do I increase my PageRank?

Again, PageRank can be increased by the number of incoming links to your website from other sites on the Internet. In addition, it requires anywhere from five to seven times more to get from one level of PageRank to the next.

So for example, (and this is not a true formula) if 100 PageRank 3 sites with a link to your page give you a PageRank of 4, then it would take around 500 more PageRank 3 sites to link to you before you became PageRank 5. However if you had 1 link from a PageRank 8 site, that might be enough to give a higher PageRank all by its self. It’s really all relative and trying to figure it out will simply drive you mad, so don’t bother. 🙂 The best thing you can do is obtain as many quality incoming links from other sites with similar content as you possible can.

Another important factor is the number of pages on your site. The more pages on your site, the higher potential you have to gain in PageRank. More pages doesn’t mean you will get a higher PageRank only that you won’t hit a ceiling. Apparently Google has a cut off point somewhere on the highest PageRank it will give to sites with a low number of pages.

5. When will my PageRank be updated or change?

According to the Google website, they update the index about once a month. However if you spend any amount of time reading search engine forums, you will find that results vary for every webmaster. PageRank may not update or may change drastically for a long period of time which is often times unexplainable. Usually as long as you follow good web site optimization techniques and maintain enough quality incoming links, the index will eventually assign your website PageRank and adjust any changes which may have been made in error.

About author:
Patrick Carlow Reciprocal Link Exchange Directory http://www.most-relevant-links.com/ Free Internet marketing resources, traffic generators and reciprocal link exchange directory.

Permission is given for this article to be reprinted by anyone as long as the entire text up to and including the author information, the link and this statement are kept intact in its entirety.

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