Hello Visitor!!! You are on WEBMASTER MONEY site because you would like to make money online and start your own online business. Yes, here are the best webmaster affiliate programs that are helping me to make money online on the Internet. You can try to understand how Internet marketing and online business works and make money online too. You can begin making money online with our affiliate programs and Affiliate marketing articles instantly. On the left you see menu with categories where you find affiliate programs for your needs.

Yes, you can make money with an adult pay per click affiliate program. I know because I get checks every month in excess of a thousand dollars. These type of affiliate programs have a bad rap for not paying webmasters and accusing them of cheating. Stick with trusted sponsors and follow the affiliate guidelines and terms of the sponsor and you will make money. Remember a sponsor has to make money from your traffic to pay you.

Basic Common Sense Guidelines That Will Get You A check

(1) Don’t send fake traffic generated from hitbots, redirects, friends clicking on links and software generating automatic hits, it won’t work.

(2) Don’t spam via email. This will result in instant cancellation of your account.

(3) Don’t send traffic from non-english speaking websites unless your sponsor permits it. Most non-english speaking traffic is of little or no value to your sponsor.

(4) Don’t send your junk traffic, example: multiple exit consoles, traffic that was generated from a pop up that was generated from another pop up. These are multiple pop up windows that the surfer will be annoyed with and close them as fast as possible resulting in no profits generated for you or your affiliate sponsor. I send my sponsors decent traffic and I make money.

Most affiliate programs value productive webmasters. Keep in touch with your sponsor. If he or she doesn’t answer respond to questions or inqueries find another program. A good sponsor will take the time to keep a good relationship with it’s webmasters. I always email them for a phone contact so I get get to know them and if there is a problem work it out with them.

One of my most trusted adult sponsors is Cash Earners (http://www.cashearners.com) I have had a productive relationship with them for over a year and have been paid on time every month.

Follow the rules and start making money today!

About author:
Sinemerald’s Sexy Singles Search Directory
http://www.sinemerald.com
Adult Pay Per Click Affiliate Program
http://www.cashearners.com

A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success.

1) Define Your Audience — Who are you publishing for? Clients (customers) – present, past and prospective? Employees? Your audience will define your content.

2) Set Objectives — Create a solid foundation for your newsletter by writing down what you want to achieve.

3) Plan Content — What interests your audience? Build your newsletter around whatever that is. Plan content at least half a year at a time. You can make changes along the way.

4) Establish a Budget — Newsletters can be cost effective, but they’re not FREE. When you set a budget, consider start-up as well as ongoing, per-issue costs.

5) Decide On a Schedule — Like any new habit it takes time to establish a pattern for a newsletter. But DO establish a pattern. Your reward will be consistent readership.

6) Select a Name — Your “baby” needs a name. Choose something simple and relevant.

7) Develop a Design — Determine format and length. Then select a simple design – and stick with it.

8) Assign the Task of Writing — Designate a good writer, editor and proofreader – people who’ll respect your deadlines and tone.

9) Build Your Audience With Promotion — There are lots of ways to build internal or external readership. Use them.

10)Keep It Going — Plan ahead. Maintain your schedule. Be disciplined.

Don’t be afraid to call in help if you need it. Once you start the newsletter habit, it’s important to stick with it.

About author:
Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly newsletter, Communique, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com)

Google announced in January 2005 significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URLs per page will be displayed. If several advertisers uses the same URL (i.e affiliates of the same program), only the one with the best Ad will be displayed.

It is obvious that Google is trying to maximize the diversity in their AdWords results. Very popular Affiliate Programs, like Amazon.com, lead to hundreds of affiliates showing the same product with different Ads. For the affiliates using this system the “easy way to get money with affiliate programs” is now over, since it will be practically impossible to advertise just the affiliate link. Significant more effort, but also significant changes are the consequence.

The following tips can help you to get maximum benefit of your AdWords Campaigns.

1) Build your own unique “landing page” for your product. Remember that 99% of Internet users are looking for Information and thus, expect unique content from your side. Include Product pictures, Product reviews and interesting content related with your product. Use illustrative images of your product, trying to keep the load time of your “landing page” low.

2) Include a form allowing the visitor to enter his/her e-mail address in order to get more information about the product or service you are promoting. Do not sell, pre-sell. Try to build a long term “trused relationship” with your visitor. Offer free gifts or freebies to motivate your visitor to enter his/her e-mail address. Of course, consider this information confidentially. Use an autoresponder to follow-up your potential customer.

You could dedicate one e-mail to describe your product or service in detail, enhancing the value for your potential customer. Explain why this product or service will add value. If you convince your prospect that your product of service will deliver the desired value, you will make real customers from your prospects.

3) User Ad Groups to manage “keyword families”. Each Ad Group should be dedicated only to one Keyword family, i.e. all variants of a Keyword choosen to advertise your product. Example, if your Keyword is “shoes”, try an Ad Group with “Blue Shoes”, “Red Shoes”, “Mountain shoes” and so on. Use http://Wordtracker.com to find Keyword families. Use a high number of negative keywords to avoids clicks with no sales (i.e. -free to prevent freebies seekers to click on your ad). With the time, create a good number of selected negative keywords for your campaign.

4) Include in the text of your Ad the Keyword choosen in 3) This (key)word will be printed highlighted and will lead to a higher CTR (Click Thru Rate), lowering your costs.

5) Include in the text of your Ad a line for the Benefit of your Product, i.e. Discount, short term opportunity. Explain in few words why the customer should click your Ad.

6) Mention explicitely the price of your product or service. This will prevent freebies seekers to click on your Ad and generate costs and no sales.

7) Create at least 20 different Ad versions per Keyword Group. Monitor the CTR of each ad and finally delete all versions with low CTR, keeping the most successful Ad versions. Experts create usually hundred of variations. Experiment, test, evaluate, change and keep only the best results.

8) Exclude the “content search” option to reach highly targeted traffic. Only in the case you have an amazing conversion rate, activate this option to maximize your profits.

9) Calculate the value per visitor on a regular basis. Just divide the achieved earnings in a given period (i.e. weekly) thru the clicks in the same period. This is your maxium CPC (Cost per Click). Adjust your maximum bid accordingly. Try to maximize profits, not just to lower the CPC.

10) Track your ads carefully. Google provides a tracking facility you can ad in your “thank you” page after each sale. Monitor closely which keywords convert and which not. Delete Keywords which obviously do not convert.

If you monitor your Ads on a regular basis and take care of the topics mentioned here, you may have a great benefit also from the new system used by Google. Try to differentiate yourself with high quality and content from your competition and enjoy your profits!

About author:
Alex Timaios is an international Internet Marketer based in Germany. He is the publisher of the the Ezine “Marketing Tips that Empower Success” http://www.101homebiz.com/MarketingTips

1. Get a high Page Rank in Search Engines. It is important to optimize your website for best results:

Title Meta Tags should include your website’s top keywords. For example, if you have a Hawaii travel site it should include the keywords: Hawaii travel

Description Meta Tags should also include the same keywords

Keyword Meta Tags should include your keywords in various forms, but not more than 5 times, otherwise; the search engines will penalize you for spam. For example; cheap Hawaii travel, airfare to Hawaii, Hawaii hotels, cheap travel, Hawaii vacations,

Use the Alt tags of images to emphasize your keywords. For example, a picture of palm tree could be alt=”Hawaii travel plan”

Submit to search engines monthly, but not more than that, unless you make major changes to content. Be economical, buy and use your own software to submit to search engines. For example, Advanced Site Submitter software submits to the main 66 search engines.( see http://www.webmastersprofitpak.net)

Be sure to include a paragraph about your website which includes your key words towards the top of your website’s home (index page)

2. Join Online Forums
…
…

Discuss issues that relate to your website.

Be sure to use a signature that includes your website address and motto

Do not spam forums or they will ban you from participating

3. Buy Traffic. Popunders, Paid to Click, etc. will bring some visitors, but most of all, they help you get a better Page Rank which is in part based on average number of “hits’ and visitors to your site. Get 10,000 visitors for $22.75

4. List product for sale on ebay.com, bizrate.com, and amazon. Having links on websites with high page rank increases your page rank.

5. List your website with directories such as DMOZ. Do a search for websites with directories which relate to your website. For example, “travel directories” put it in quotes, and you will get back sites which include those exact words.

6. Advertise in ezines which target your customers

7. Use Pay Per Click Advertising- Google adwords, Overture, Momma, Kanoodle and more.

8. Get listed in Google’s Froogle for free

9. Set up link exchanges with websites that target your customers. Try to get websites with a high Page Rank to exchange links with you.

10. Pay for banner or text links ads on pages with high Page Ranking to improve your Page Rank

11. Join a Webring

12.Send Our news Releases once a month

13. Ask website visitors to sign-up for a news letter or special offer emails. Use free gifts as an incentive to get customer to sign- up software downloads make great incentives and bonuses.

14. Nominate your site for awards

15. Do off line promotion, T-shirts, bumper stickers, and newspaper ads to name just few.

More Info at http://www.webmastersprofitpak.net

About author:
Geraldine Jensen is the owner of several ecommerce websites. She is the publisher and editor of http;//www.familiesonlinemagazine.com, which was chosen as Hotsite by USA Today in October 2004 due to it diverse opinions and good content. She was Webmaster for a nonprofit organization for 10 years. Her newest project is Today’s Family Forum. contact her at gjensen@familiesonlinemagazine.com

Link popularity is the number of relevant quality inbound links pointing to your website. Most major search engines use link popularity as part of their algorithm which helps to determine the relevance of your website.

Exchanging Links is Not Always the Best Way

One of the most prevalent ways to develop link popularity is by exchanging links. But it is not necessarily the best way.
First, exchanging links willy-nilly with anyone you can find willing to do so is not a good tactic. It doesn’t help your site visitors if you link to irrelevant, poor quality sites.
It makes your site look trashy. And it doesn’t help your search engine ranking either. In fact, if you’re exchanging links too carelessly you could be pegged as a link farm and actually banned from search engines.

The right way to exchange links is by finding quality, relevant sites with which to exchange links. These are the links that search engines care about. But the process of finding the right sites and then convincing the webmaster or site owner to exchange with you is a time consuming process.
Time better spent, we believe, on building link popularity the right way: the natural way.

Link Popularity and Great Content
Search engines include link popularity as part of their ranking algorithm based on the theory that if you have great content, offer a valuable service, or sell a product people want, then people will naturally link to you. So what’s wrong with doing just that?
The first step to building better link popularity the natural way is to improve your website. Spend the time you would have spend searching for link exchange partners on creating sticky content for you site instead.

Press Releases
If your company or website does anything even mildly noteworthy, write a press release and distribute it on the web. There are several paid and free press release distribution services that will post your press release with a link back to your site. Take advantage of them.

Affiliate Programs
Start an affiliate program. Offer to pay per click through or per sale that originates at your affiliate’s sites. They’ll link to you as affiliates and you’ll have more inbound links.

Offer Free Articles or Tools
Write articles in your area of expertise or create free web-based tools.
Offer the articles or tools free to anyone, and ask only for a link back as payment.

Directory Links
Directories are crucial for building link popularity and targeted traffic. Directories are broken down into specific categorical topics followed by subtopics. A quality link from a major directory carries more relevance and weight than scores of links from websites that aren’t relevant to your website, product or service.

There are many directories out there that provide free registration, and some charge a fee. Below is a list of quality directories that we recommend and their PR:
**Important** Read the submission guidelines before you submit to any directory.

Open Directory (PR-9) – Free. To submit, dig down and find the most appropriate category for your website and submit. Approval can take anywhere from 3 months to a year depending on the category you submit to. Tip: submit to a regional category. Submission Guidelines:
http://dmoz.org/help/submit.html Add URL:
http://dmoz.org/add.html

Jayde B2B Directory (PR-6) – Free. To submit, find the most appropriate category for your website and submit. Approval usually happens within 1-5 days. You can expect decent traffic from this clean user friendly directory.
Submission Guidelines: http://www.jayde.com/subfaq.html
Add URL: http://dir.jayde.com/cgi-bin/submit.cgi

GoGuides Directory (PR-6) – Free. You have to be an editor to submit but its free to join. To submit find the most appropriate category, click the add url link, then apply to be a Goguide. Tip: read the editor guidelines before you apply.
Editor Guidelines: http://www.goguides.org/info/help_desk.html
Editor Agreement: http://www.goguides.org/DIR/editors_agreement.php?c=1
Add URL: http://www.goguides.org/info/addurl.html

JoeAnt Directory (PR-6) – Free. You have to be an editor to submit but its free to join. Same as above.
Editor Application: http://www.joeant.com/editor_application.html
Add URL: http://www.joeant.com/suggest.html

Yahoo Directory (PR-8) – Charges ($299 yearly fee). A bit pricey but very important. You will receive a nice amount of traffic from a listing here as well as a nice pr boost for your website. It’s very important to read the guidelines and tips before you register.
Directory Basics: http://help.yahoo.com/help/us/dir/basics/index.html
Submission Guidelines: https://ecom.yahoo.com/dir/reference/instructions
Add URL: https://ecom.yahoo.com/dir/express/intro/

Business.com (PR-8) – Charges ($99 per year). Business search engine and directory with very affordable registration prices, and submission review within 5 days. Listing includes up to 4 additional links per listing (about us, services etc). Guidelines and FAQ Add URL : Standard Listing

BlueFind Directory (PR-8) Charges ($40) – Human edited directory, accepts website registration, individual web page submission that are relevant to the site, also offers sponsored listings. Add URL : Home Page

About author:
Specialist in search engine optimization, internet marketing, and website usability.

Affiliate programs are a great way to earn extra money or even a good living if you do things right. But unfortunately, there are alot of people out there that know this and will do everything they can to swindle you into selling their products while not having to pay you a dime. There are some merchants that view affiliates as a source of free traffic and free marketing.

Here are a few things that should draw up a red flag when you come accross an affiliate program:

No Contact Information
If they don’t post their contact information on their site then you should not bother with them. To me this tells me they are trying to hide something.

Commission To High
Yes, it is great when we find affiliate programs that pay high commissions. But you also have to be careful that they are not just trying to draw you into their affiliate program by using big numbers. It wouldn’t be good to earn alot of money just to get scammed. If it is to good to be true then most likely it is. A merchant will never pay more on a commission then they would get for the sale. It is just not business smart.

No Replies To Your Emails
If they do have their email address on their site and you send them an email but they never reply then you should drop them like a hot rock. If you can’t trust them to take one minute to give you a reply then you shouldn’t trust them to spend a few more minutes cutting and mailing you a check.

Returned Affiliate Payment Checks
If they do send you a check and your bank returns it then this would be another reason to draw up the red flag of being scammed. Of course you should always contact the merchant to try to resolve the issue, it could be an honest mistake. But if it happens in conjuction with no email replies and lousy affiliate support then I wouldn’t waste anymore of my time with them.

The bottom line is that you should always use your gut feeling when dealing with affiliate programs. If you are not sure about an affiliate program then search the search engines for the merchants name. If they are known for scamming affiliates you are sure to find it in the search engines and affiliate forums.

About author:
Chet Brzezinski has been in the affiliate marketing and affiliate management industry since 1997. View more affiliate program related articles at any of Chet’s sites below:
http://www.affiliate-program-review.com
http://www.proudmedia.com

Nowadays, more and more people are becoming a home based business owner. If you make a search on ‘home based business’ at Yahoo, it returned a total of 51,000,000. No, I didn’t put any extra zeros. It’s 51 million! Most of them are promoting business opportunities and others provide home based business information.

The question is now, if you want to start your own home based business, without having to go through all 51 million sites, how do you find the perfect business that really suits you?

Let’s begin.

Basically there’re 2 types of business that you can run. I’ll go through one at a time.

1. Selling a new product.
If you’re a super genius who knows what the market’s wants, that this type of business is for you.

Advantage: You will be the owner of the product which means you control everything; from pricing to the product type. You’ll become the expert and people will see you as genius who create new product line.

Disadvantage: You will have to design your own marketing plan; sales letter, website design, autoresponder email system and everything. So, in other words, your business might no begin within 1 or 2 month after you develop your product. Even you already setup everything, your income might come in rather slow since most people are afraid to buy new product.

2. Selling other people product.
You sell other people product and you earn income by receiving your sales commission.

Advantage: You don’t have to design any market plan (most of the time). Everything will be provided to you. All you need to do is using these tools to market their product. Since everything is there, you can start promoting them almost immediately and so do your cheque.

Disadvantage: You don’t have the power to change the market plan, product or any tools. You have to use them whether you like it or not.

Which one you choose is wholly up to you. But for me who is so lazy of doing any thinking and working, I’d choose option 2.

Still, you have to make filter out millions of products that you can promote for your business.

Here are the guidelines for choosing them:

1. Available marketing tools: Are they giving me any marketing tools? eg. email ad, banner ad, sales letter etc. The marketing marketing tools provided, the better.

2. Product is suitable for huge market: Choose a product that can be use by many people and not only for certain group of consumer.

3. Recurring commission: For me this is the most important factor. Some product, you earn your comission only once when you make one off sales. Normally, you earn a recurring commission when you sell product that needs the buyer make recurring payment every month.
So, you will earn your commission every month as long as the buyer makes the payment.

It is easy, isn’t it?

Let’s we summed up everything that we learn.

If you want to start you home based business immediately, promote other people’s product. This product should have excellent support, all marketing tools are provided to you, many people use it and the buyers have to pay them every month.

There you have it. A perfect home based business for you (at least it is for me ;)).

About author:
Nas Romli runs a site that help people to start their own home based business within 24 hours.Many have benefited from this service.Drop by at his site for more information about this amazing service:http://www.cashflowsecret.net

Building niche sites is all the rage these days.

The basic strategy is very simple. Find a niche market that isn’t oversaturated. Develop a list of related keywords people are searching on. Then write an article optimized for each one of your keywords. Once you have your articles, upload them to your site. Monitize your site with affiliate links and Adsense.

For this kind of niche site to be effective and make money, it is imperative that you get free traffic, and a lot of it. And that’s exactly where a blog can be your best friend.

At its very simplest, a blog is just a structure. It’s the bones of a web site. A blog is a simple way to publish and display your content online. Most of us think of blogs as a chronicle of news events, or commentary on news and items of interest. Or personal diaries.

Few people stop to think that you can build any kind of website with a blog. In reality, a blog can be used very effectively to build a niche site. The fact of the matter is, a blog is the easiest way to publish your niche site content. But the biggest reason to use a blog is that it can drive traffic to your site a lot faster than a statically-built site. A niche site built with a blog is a very powerful strategy.

First, choose your niche and research your keywords. Write your first article based on one of those keywords, just as you would when building a regular site. Then set up your blog and publish that article. Your niche site is now live.

To make your site structure the most effective, be sure to choose a blog that allows the use of Categories, such as Word Press or Moveable Type. Use your 10 most important keywords as the name of your Categories. Then file all your secondary keyword articles under those Categories.

Why is this so important? If you keep building your site with keyword-rich articles, eventually you could have hundreds of pages. Each of those pages will have a link to your 10 Categories. And each of those links will use the anchor text of your most important keywords. As a result of all those internal keyword-rich links, your site will end up ranking very well in the search engines for your Category names.

Now it’s time to set up your traffic strategy. This is where a blog can really shine. There are many special RSS/blog directories that are hungry for feeds. By submitting your new blog to these directories, you can start getting traffic almost immediately. Quite often these feeds will result in a lot more traffic than all the major search engines combined. This is why it makes so much sense to build your niche site as a blog. You can have twice the traffic, and get it much faster than with a static site.

Here is a list of some of the top RSS/blog directories you should submit your site to:
http://www.masternewmedia.org/rss/top55/

Once you’ve submitted your site to the directories, you can get it indexed by Yahoo almost immediately by adding your RSS feed to your MyYahoo page. If you don’t have a MyYahoo page, just go to http://www.yahoo.com. Now click on the MyYahoo link at the top and set up your free account. Once you have your account set up, click on Add Content, then add the URL of your blog RSS feed into the Find Content box.

When you go back to your MyYahoo page, your blog plus your first post should be shown. If you go look at your web stats for your site, you’ll find that the Yahoo spider has already made a visit! Your new site should be indexed in Yahoo in just a couple of days. This is a strategy that some marketers were selling for $50 just a few months ago. And it works like a charm.

Every time you add a post, you can alert the RSS/blog directories by “pinging” them. There is a wonderful site at http://www.pingomatic.com that makes this very easy. You just have to type in your blog URL and Pingomatic will send your ping to Yahoo and about 15 other large directories. That will bring the spiders back to your site almost immediately!

During the first month, I would suggest that you write and add a new article every day. Blogs that are frequently updated get the most traffic. And you’ll find that the major search engines will spider your site every day. At the end of a month, you’ll have a 30-article niche site that is already getting a lot of traffic. If you’ve monetized your site with Adsense and related affiliate programs, you should also be making money already.

Once you’ve started building your niche sites with a blog, you’ll never go back to doing it the old way again!

About author:
For more tips and ideas on how to make money blogging, be sure to visit my “Why Marketers Should Blog” weblog at (what else) http://www.WhyMarketersShouldBlog.com

Have you ever dreamed of starting your own business? Have you wondered what it would be like to get up every morning and be in control of your financial destiny without having to depend on a job? Perhaps you enjoy your job and you simply want to start a part-time business from home to supplement your income but the problem is you have very little extra money to invest in a new venture.

If this is your dream then now is the time. Never before in history has there been a better time to start a home business and this is especially true for those on a limited budget. Why is this so? The answer is simple. The World Wide Web. The Internet has enabled hundreds of thousands of people to start home businesses working from home with very little start up cash. It is now possible for individuals working from home in their pajamas to start businesses and compete in the global marketplace on the same playing field as large corporations. Anyone with a service or something to sell can build a website and using the available and often free tools on the Internet be in business almost instantly. Setting up an Internet home business usually has much lower start up costs than the traditional brick and mortar alternative. With a traditional business there are significant overhead expenses which are usually due even before you can start making money. These expenses include: rent for office or store space, inventory to stock your store if you are planning to sell retail products, advertising, liability insurance, and the list goes on. In fact it can costs thousands Starting an internet business has much lower start up costs because your store is in cyberspace and your office is in your home. You can find numerous low costs options for building websites online as well as suppliers who will ship your products to your customers as they are purchased instead of storing huge amounts of products which is expensive and takes up storage space One of the best ways to get started on a low budget is by selling products on eBay. Millions of people are shopping on eBay every single day looking for just about every kind of product you can imagine. One of the reasons eBay is such a great place to start a home business on a budget is because the traffic is already there. Ebay has already done the advertising and all you need to do is show up and post your products. If you were to build your own website you would need to market your site and buyers would need to find it before they could buy from you. Secondly, eBay has taken the expense and difficulty out of building an Internet store. For a low monthly fee you can build an Internet store on eBay complete with your own logo and a shopping cart system. This is actually very similar to setting up shop in a mall in the brick and mortar world. Another low cost way to make money on the Internet is through affiliate programs. Affiliate programs allow you to make money by placing links on your site to other websites and each time someone clicks through to the website you are an affiliate for you make money. If you have a website this is one of the easiest ways to add revenue to your current income. Many Internet retailers have affiliate programs. There are many other opportunities on the Internet for starting your own home business. It is recommended that you take some time to research the various options but be careful of scams. If you do an Internet search on topics such as “home business” or “work at home” you are likely to find a lot of good information but you will also find many scams that promise riches only to take your money and leave you with nothing to show for it. The best tip for avoiding scams on the Internet is the old saying, “If it sounds too good to be true – it probably is.” Whatever type of business you decide to start on the Internet it is important that you treat your business like a business. Above all, find something that interests you and that you will be passionate about and you can be successful beyond your wildest dreams.

About author:
Suzanne Morrison is the owner and webmaster of http://www.homebiz-direct.com – How to Start an Internet Business She makes her money online using the Plugin Profit Site. You can get your own http://www.homebiz-direct.com/pluginprofitsite.html – Plugin Profit Site set up and ready to make money for you within 24 hours.

Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run. Those willing to spend the time and put these techniques into practice are the ones that will benefit and are more likely to be successful.

1. Your first page is where search engines will start and making sure that this page is fully optimized is one of your first goals. What’s optimization your ask? It’s making your site as search engine friendly as possible. You will also see people refer to this in the short form of SEO.

Your first step is the TITLE TAG. This is one item that search engines look for to start getting information about what your site is about. It is also what search engines will show above a clickable line on their results page. It is also a major consideration of where you will rank when certain inquiries are made of the search engine. TITLE TAGS are one of the major things to concentrate on and to make sure that you get it right. Doing so will result in not only better placement in the search engine, but enticing descriptions will also result in more people clicking on your link and visiting your site.

Take a look at what your competition is doing in order to get some ideas for your site. To see their TITLE TAG go to their web site and in IE or Netscape click on View then Source and you will be able to see their TITLE TAG. Don’t copy theirs, but let this help you get some ideas for your own site.

2. Putting keyword phrases into your pages – Finding the perfect set of keywords for your web pages and knowing the right keywords to use is very important because your site should provide people with what they are looking for. A free program to help you can be found at: http://www.goodkeywords.com Good Keywords makes use of various tools provided by search engines like Yahoo, Google, Teoma and other services like Alexa. Using Good Keywords makes it all very simple, fast and straight forward. Just remember…don’t over do it or you will be penalized.

3. Writing your web page copy – Your next step is to incorporate those keywords into the copy on your web site. This is extremely important as search engines need to see these keywords on your page so they can then analyze these words and decide where your site should be listed in their categories. Write your content around the keywords and use them as many times as possible, keeping in mind though…that it is not just a search engine that is reading the copy but also your visitor.

4. META TAGS – Meta tags provide search engines with information about the content and purpose of a Web site. A Web site that uses meta tags to the best of their ability will appear more often in search results and will also be seen closer to the top on those search results. Many people feel that stuffing keywords into the meta tags will help improve their rankings. The original idea behind meta tags was to give a way to classify the web site. The problem now is that many engines don’t consider meta tags to be as relevant to the ranking, therefore they give them less weight overall because of the keyword stuffing techniques used. That’s not to say that you still shouldn’t use meta tags, just consider to use them for what they were originally intended – that is to give your site an accurate title and description with a few keywords (3 or 4 phrases max) outlining what the page, or site is about.

5. ALT TAGS – The ALT tag or ‘alternative text’ is an attribute of the IMG tag. (Any graphic on your web site) An ALT tag should be included for every image within your web site. The ALT tag provides an alternate message to your viewers who can’t see your graphics. Without ALT tags, images on a web site are meaningless to these users. If you will be using a graphic menu systems for navigation, these alternate messages are an especially important aid to users without the ability to see your graphics. Adding an appropriate ALT tag to every image within your web site will make a huge difference to the accessibility of your web site. Also, for those who use Yahoo and Google image searches, your ALT Tags can be very important and will help bring traffic to your site. Take for instance one of my sites – http://www.spasoftheworld.com I have loads of graphics of different resort spas and the graphics all carry the name of the resort. People looking for information on this resort may easily end up at my website because I names a picture with the name of the resort.

On the reverse side, ALT TAG stuffing, which is using the tags in an image to hide keywords will rarely help a site’s position. If you can insert a key phrase into the image description then by all means do so. Remember that Alt tags do usually count towards your overall keyword density so it’s better to have relevant keyword alt tags rather than something like “image01.gif”.

6. Linking – with more search engines coming online every day, search engines are looking for ways to serve quality links to visitors. This is where linking to other sites and having them link to you becomes important to both you and the search engine. People who assume that the more inbound links to them will help them, are very wrong. This may have been true at one time but not today. Search engines need to give quality results. One way they have of rating your site is by the quality of inbound links to your site. Therefore sites that are closely related to your site and that link to you will help boost your popularity in search engines. With Google this is a huge issue in how you rank with them. Having a hundred links from all sorts of site may result in hurting your ranking and you may be viewed as a link farm.

7. Spiders – A search engine is a database that has been put together by spiders. Spiders scour the Internet going through pages and recording information available on web pages. Spiders then give the information to the database and the database feeds the results. Theoretically, the web site should show up in the search results the next time the engine updates. It is important that all links on your site be active. A dead link may prevent a spider from doing your entire site.

8. Robots Text file – Search engines will look in your root domain for a special file named “robots.txt” (http://www.mydomain.com/robots.txt). The file tells the robot (spider) which files it may spider (download). This system is called, The Robots Exclusion Standard.

9. FLASH – This has to be one of the top mistakes a web site owner can do to hurt their search engine rangkings. Good content will win over flash every time and getting visitors to your site is what you are trying to accomplish. The only thing the search engines will be able to see when visiting a site where the first page is all flash are the title tags and links. In most cases that will not be enough. Over and over it’s content rich pages that will get you the rankings you need. You may have to decide between getting a high ranking or having a “pretty” entry page. Remember that you goal is customers and sales. It might be kewl the first time you visit the site but when you have to go there over and over again it becomes very annoying not to mention that people on dialup must cringe when faced with such a page. They often give up because of the length of time it takes to load.

10. Don’t expect results overnight. It takes time to get your ranking up there, even with paid inclusion. You may start out with a low ranking when you are first listed but as you continue to optimize your site and build “relevant” links you will start to see a gradual climb. As you wait for your rise to the top, concentrate on building as many relevant links as possible. Beside increasing your ranking you will be surprised at the number of referrals that you will received from those linked pages.

About author:
Jean Sutherland has successfully run her own ezine for over 6 years and has a subscriber base of 35,000. Her ezine is geared to people doing business online and beside offering free software, it also provides traffic & marketing tips, informative business articles, free ebooks and computer tips for those trying to work online. http://www.emailpromotions.net

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