Hello Visitor!!! You are on WEBMASTER MONEY site because you would like to make money online and start your own online business. Yes, here are the best webmaster affiliate programs that are helping me to make money online on the Internet. You can try to understand how Internet marketing and online business works and make money online too. You can begin making money online with our affiliate programs and Affiliate marketing articles instantly. On the left you see menu with categories where you find affiliate programs for your needs.

As the range of goods and online services offered via the Internet has grown at an incredible rate over the last few years, therefore so has the competition. Web site visitors need to have a very good reason for clicking on a link or banner.
How to choose the right banners for affiliate marketing tools?

In most affiliate programs, you are offered a wide variety of banners to place on your site
but very few of them will be effective.
If you can attain a clickthrough rate of 2%, then you are doing very well.
It has been our experience, and this is generally speaking,
that graphically rich banners do not perform as successfully as their simpler counterparts.
The main reason for this is download time.
If a banner is the last thing to load on your page and the banner ad is excessively byte “heavy”,
by the time it has loaded your visitor may already have scrolled down the page – missing it entirely.
Heavy banner ads can also slow down the loading of your pages, or critical elements of your page
and you can lose your visitors altogether!
A graphically rich banner can also confuse the actual message –
the artwork and marketing blurb can be imbalanced.
For these reasons, we suggest that banners you implement be no more that 15kb wherever possible.

Banners that have “extreme” animation, such as rapid flashing,
are also something to consider very carefully.
While these do achieve high clickthrough rates, they are also highly annoying.
If you do decide to implement this form of banner advertising, use it very sparingly.

When selecting any form of graphical advertising, try and keep the theme of your site in mind –
while graphical ads are meant to stand out and catch a visitors eye,
it shouldn’t be to the point that everything else on the page is totally ignored.
Wherever possible, ensure that all banner ads uses a link that opens in a new window.
That way, if a visitor does choose to visit one of your advertisers it is easy for them
to return to your page and review what they actually came to your site for!

Pop ups and pop unders
Many companies, but mostly agencies representing a number of advertisers,
now give their affiliates the options of using pop up and pop under ads.
Our opinion – pop ups are evil.
They annoy visitors and are usually closed before they even have a chance to load.
Go for pop-unders and preferably those that only display once per visit.

Using Text Link Ads.
One of the most successful forms of advertising are text link ads.
They are bandwidth friendly, don’t take up a lot of space
and can be easily implemented into most page layouts.
Good text links ads don’t just scream “buy me!”,
they also offer some information as to why your web site visitor should investigate the offer.
A company should also supply you with very short text links which only state the product or company name.
The reason for this is so that you can implement the links directly
into the content of related articles and reviews.

Articles and product/service reviews
Now, this is where a bit of hard work comes in.
Your regular site visitors will view you as an authority on particular subjects,
so why not write a review on a product or service you are advertising?
This also supplies excellent content for search engine spiders to latch onto.
We have attracted many visitors to our site using what I call “adarticles”.

But there’s a catch……
If you are going to use the adarticle concept to promote products, you need to believe in what you write.
Research the product and company well.
Contact the company and let them know what you are doing and ask for further resources and assistance.
Once you have created the review, send them the link – you may be suprised at the response you get.

The information that you supply to your web site visitors will help them formulate a decision,
so be honest in your sales copy.
If you are successful in this promotion strategy, over time your reviews won’t be seen as hype and bluster,
but as a reliable source of information – everybody wins!

Email advertising as an affiliate marketing tool
Direct promotion via email has boomed over recent years, but has brought with it mountains of spam.
If you intend on using email as a method of advertising products and services,
ensure you stand behind the products you’re promoting and make yourself available to answer any questions.

An effective promotion technique we have found is to combine email with the adarticle strategy.
In our ezine we occasionally put a summary of a product or service,
just enough information to stir the curiosity of our readers.
The summary then contains a link to the adarticle on our site.
The benefit of this is not only that you have a good opportunity to promote the product or service,
but while visitors are on your site they may also look at other sections.
The advertiser benefits through having highly targeted potential clients visit their site.

Finding Your Home Business Niche
Copyright © Buniei Ahn, The Home Biz Guy
http://www.internetmarketpower.com
http://www.pluginprofit.com/main-3666

About author:
Buniei Ahn, The Home Biz Guy can help you launch your very own m.oney making website today that’s 100% ready to take orders and pull in massive profits for you right now … g.uaranteed! Visit: http://www.internetmarketpower.com
http://www.pluginprofitsite.com/main-3666

A Step-By-Step Guide for creating imaginative order pulling adverts for both on and offline marketing

OK, let’s get started!

Rule One – The Headline
The headline is without doubt the most important part of your advert, that big chunky text at the top of your ad, if this doesn’t grab their attention then you’ve lost a potential customer/sale.

The sole function of your headline is to get the readers attention so that they will read the rest offer your offer, right? That’s obvious, but pick up any newspaper and take a look at the classified section and look at all those lousy headlines :-

Increase Your Sales Today
Beat Inflation

The above headlines hardly make you want to read on, do they? In fact they’d be lucky to get a second glance.

Let’s say, for example, you was trying to promote a book about working from home on the Internet, what would be a good imaginative headline?

Learn How To Work From Home On The Internet

Yawn!…Boring! Not exactly imaginative is it?

Or

Go To Work In Your UNDERPANTS!

Hhmm….No prizes for guessing which headline would get their attention!

Rule Two – The Sub-heading
With the sub-heading you should just give the reader a couple of lines of text to draw them into the main body of your advert, such as:-

Millions of people all over the world are making a fortune working in their underpants! Discover how YOU can do it too.

Now they’ve just got to read on, I haven’t even mentioned the Internet yet, I’m pretty sure they’ll want to know what I’m talking about.

Rule Three – The Body Text
The body text of your advert is where you have the chance to ‘sell’ the reader your product, it’s time to make that sale!

This is where a lot of people blow it, instead of concentrating on what benefits the customer can gain from their product or service they just ramble on how good their company or product is.

For example, for the Internet book I could write:-

“I’ve been marketing on the Internet for over 20 years, last year alone I made over Ł250,000 from selling just one product…”

So what? Big deal! I’m not interested in how good you are, what can you do for ME, the customer?

Make a list of all the benefits people will get by buying your product and work them into your body text keeping the focus on your reader.

So, for the Internet book we could have:-

Discover the free way to get thousands of people advertising your product and YOU keep all the profit!

Learn how to start your own Internet business for less than the price of a pizza.

How to get your hands on top selling Internet products free.

Get a systematic marketing system that works while you sleep.

Insider secrets to e-mail marketing revealed.

How to TRIPLE your sales using one simple technique that doesn’t cost a dime!

How to advertise your product just once and keep on selling it for years to come automatically.

How to build websites which really pull in the money and that take less than an hour to build.
etc. etc.

That’s better, now we’ve got their interest peaked, they are surely intrigued by now, we still need some more body copy to go along with these bullet points, such as:-

Discover how you can earn what you want, when you want without leaving home!

For the first time ever a top Internet marketer teaches you how to stake your claim on the Internet spending little to no money. You don’t need any Internet knowledge, business premises or employees, just a home computer and this powerful book. This step-by-step book will teach you how to….

Rule Four – The Coupon / Order Form
The coupon or order form should ALWAYS restate the price and briefly describe what you are selling.

If the price is right for them, they will then read your entire advert before making a buying decision.

Keeping this in mind, it would be WRONG to have the coupon or order form say:-

“Please send me a copy of How To Work In Your Underpants, I enclose a cheque for Ł14.99 made payable to Joe Bloggs….”

This is wrong because you haven’t resold the product, it should look something like this:-

“Yes, I would like the secret inside information on how to make money on the Internet, please send me a copy of the book How To Work In Your Underpants. I enclose a cheque/P.O. (Includes postage and packing) for Ł14.99 made payable to Joe Bloggs…..etc”

Now anyone who has just scanned your ad and gone straight to the order form will be intrigued enough to read the whole advert!

Don’t confuse your customers

You must be very clear as to how much your customer is going to pay, don’t confuse them, a confused customer won’t buy!

If your product costs Ł20 plus Ł5 postage and packing then your order form should say:-

“I enclose a cheque/P.O. for Ł25 (Ł20 plus Ł5 p&p) made payable to Joe Bloggs”

If you do not P&P then you should state this in on your order form:-

“I enclose a cheque/P.O. for Ł25 (price includes p&p) made payable to Joe Bloggs”

It is common practise to inflate the p&p price in order to deflate the product price, don’t go over the top though.

Whenever you see the word ‘handling’, as in ‘post, packing and handling’, you know that you are seeing an inflated p&p figure. The word ‘handling’ can be used to justify any amount of expense if someone queries the fact they have been charged Ł8 p&p and when they get the product it’s got a 50 pence stamp on it.

Rule Five – The Guarantee
You’re selling a quality product, right? There shouldn’t be any reason why the customer will be unhappy with your product, is there? So you should be able to offer customers a full, no questions asked, money back guarantee.

Don’t put any conditions on your guarantee, i.e., “if you’re not 100% happy with your product, just return it with it’s original packaging for a full refund”, with a guarantee like that the customer will think, “Oh, I see, if I actually take it out of the wrapping they won’t refund my money! sneaky !#@&*!”. Keep it simple and put a time limit on your guarantee:-

“If you’re not totally satisfied with the book Go To Work In Your UNDERPANTS! simply return it within 30 days of receipt for a full refund.”

Rule Six – Typefaces & Graphics
The purpose of your ad is to get the readers attention, there’s no need for fancy typefaces, colours or images (unless it’s a picture of your product).

Make it easy for the customer to read, there’s no need to give them a headache or eye strain when they read your advert.

Rule Seven – Always ‘Close’ The Sale
Anyone who’s had any kind of training in sales will be able to tell you the importance of closing a sale which is basically a quick run down of the benefits of your product and then asking for the order.

No matter how good your advert is, if you don’t close the sale at the end of your advert, that’s another potential customer lost! You must evoke some kind of buying action, make them see that they’ve got nothing to lose by just trying your fantastic product, get that order! i.e.:-

“Order your copy of Go To Work In Your Underpants TODAY and try it out for 3 whole months, if the secrets of Internet success outlined in this incredible book don’t work for you just simply return it for a FULL, no questions asked, refund.”

Rule Eight – Make It Easy To Order
Offer as many different ways for them to pay as you can, cheque, postal order, credit card, egold, or paypal etc.

Try and offer a FREEPOST address for them to send the money, it’s bad enough trying to find an envelope in most households, never mind a stamp.

Make sure it’s clear EXACTLY how much they have to pay for your product, including postage and packing, i.e.:-

“I enclose a cheque/P.O. (Includes postage and packing) for Ł14.99 made payable to…”

Don’t expect people to calculate it for themselves.

If you don’t have a coupon or order form on your advert, let them know they don’t have to write you a letter explaining why they’ve sent you a cheque in the first place. For a no coupon advert you would write something like:-

“To order your book, write your NAME and ADDRESS on a piece of paper, enclose a cheque/P.O. for Ł14.99 (includes postage and packing) and send it to Joe Bloggs FREEPOST, 14 Anystreet, Sometown, England.”

Rule Nine – Know Your Target Audience & Market
It’s very important that you know who your target audience is and that you craft your adverts accordingly.

Don’t use long words that most people wouldn’t know the meaning of, keep your sentences short, simple, and to the point.

How would your product benefit your target audience? Why should they buy your product? What are it’s key features?

Never talk about ‘you’ in your adverts, the customer only cares about ‘themselves’ and how your product will enhance THEIR lives.

OK that concludes the rules for crafting order pulling adverts, you may not be able to sell ice to the Eskimos, but you’ll at least have a better chance than most!

About author:
Neil has over 7 years online marketing experience and is the webmaster of www.forfreedom.ws For the FULL version of this article and an example of how the finished advert will look, visit:- http://www.forfreedom.ws/order_pulling_advert.htm

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Which of these words jump out at you? Well they all should. They’re all powerful words when writing ad copy. Take a careful look again at each word individually, think about the word. How can you use it in your ad?

Would it look good in bold or highlighted or maybe use a different color on it to appear instantly to the readers eyes. You know from the copy you’ve read in the past what is easy to read and what isn’t. Copy the same formula for your items. Use the above words but use them wisely. If the word doesn’t fit properly with your ad, then don’t use it. Use all that apply but use wisdom when selecting.
A good idea is to go to your local library or bookstore. Go to the section that has the information that you’re selling and stand back a little. Now which books are grabbing your attention first and why? Take notes as to the words used and the colors that first sparked your interest. Now when you do your ad copy, try several different methods using these words, applying different colors here and there. Proof read several times, get someone else’s opinion as to which copy they find easiest to read and which copy keeps their attention. Tweak it a little more if you have to and when you’re totally satisfied that it’s a work of art, test it!
Remember, it’s your baby, your ad copy, so you might be a little bias in your thinking! You might think it’s great but does anyone else! Test Test Test! Try changing a few things or words and test again. Keep careful track of your testing and after a few tests you’ll know what’s working and what’s not!
It sounds like a lot of work and it can be, but if you want success you’ll have to work at it. Enjoy what you’re doing and always keep in mind what you’d want if you were the one looking to buy or purchase this particular item. One last thing, the word “FREE” is the strongest and most important word in any ad copy. We all like freebees!

About author:
Rick has been involved in the publishing industry for a few years now and recently has added his expertise to the online market. http://www.foundlove.biz

The Rise and Fall of Affiliate Programs
Affiliate programs were once a great source of online revenue, a savvy webmaster with an eye for marketing could easily parley a site into a money making machine with a little luck and effort. However, the evolution and growth of the Internet has hampered the growth of fortune making affiliate programs. Constant search engine algorithm changes, along with the search engine’s clear distaste for sites participating in affiliate programs; have made it a little more difficult to earn a healthy affiliate revenue. An influx in the use of software programs that terminate cookie tracking and privacy programs that prevent webmasters from tracking referrers, have also hindered the affiliate sales channel. While it is still possible to make money through affiliate marketing, other alternatives ought to be considered.

A Healthy Alternative or Supplement
Google’s Adsense program allows approved websites to dynamically serve Google’s pay-per-click Adword results. This has become a popular alternative and an effective revenue sharing program for webmasters. Google’s spider parses the adserving website and serves ads that relate to the website’s content. While the Google’s Adsense program still has some issues, they are making efforts to improve it.

The website maintenance related to Adsense is very easy and requires very little effort. Webmasters need only to insert javascript into the webpage or website template. The javascript calls the ad from Google and will ensure that ads are served each time a visitor goes to the webpage. If the visitor clicks one of the Adsense ads served to the website, the website owner is credited for the referral.

The implementation, while simple, has its drawbacks. Google dictates the format of the ads. Webmasters can select from a handful of preformatted text boxes that lack creativity. A recent improvement allows webmasters to modify the ad boxes to resemble the website’s color scheme. Still, a far cry from some of the creative ads webmasters are accustom to.

The example below reflects how the color scheme can be modified to match the look of the website, but the ads physically don’t fit well into the overall website design.

sample modified to match sites color scheme:
http://www.hospital-software.com (scroll to the bottom)

Google determines the content of the ads that are shown/ Sometimes the ads are poorly targeted, and of no interest to the website visitors.

sample of poorly targeted ads:
http://www.real-estate-supply.com

Adwords can be a great addition to a website, and when well matched to the content the revenue stream from Google is consistent and effortless.

sample of effective Adsense program:
http://www.police-supplies.com (scroll to the bottom)
http://www.small-business-software.net (scroll to the bottom)

Not that the Google Adsense program is not without its problems.as the reporting provided by Google is lacking. Google has not implemented any way to track multiple sites that serve ads; they simply show the number of ads served, the percentage of clicks received, and the revenue earned each day. Google does not disclose the amount of the revenue they share, what percentage of the revenue they earn and what someone can expect to receive for each click. Webmasters with multiple sites will have difficulty determining which websites are producing the money in the Adsense program.

With affiliate programs many webmasters implement a new browser launch with each click off the site, Adsense removes the visitor from the website and there is not currently an option to launch the visitor into another browser.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain’s ads from being served on the website. Ad blocking meant that webmasters could prevent their competitors ads from being dynamically served on their website.

Overall, adwords are great supplements to websites where affiliate programs are either not performing or when affiliate programs don’t exist that target the sites content.

Give it a Try
Implementing and maintaing Google Adsense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters. Consider supplementing content and see what happens.

About author:
About the Author: Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net

The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.

One way is to write an article relative to your particular expertise and submit it to all the publications and media dealing in the dissemination of related information. In other words, become your own publicity and sales promotions writer. Get the word out; establish yourself as an expert in your field, and “tag-along” everything you write with a quick note listing your address for a catalog, dealership opportunity, or more information.
Another really good way is by becoming a guest on as many of the radio and television talk shows or interview type programs as possible. Actually, this is much easier to bring about than most people realize. Write a letter to the producer of these programs, then follow up with an in-person visit or telephone call. Your initial contact should emphasize that your product or service would be of interest to the listeners or viewers of the program – perhaps even saving them time or money.
Other ways of getting free or very inexpensive exposure include the posting of advertising circulars on all the free bulletin boards in your area, especially the coin-operated laundries, grocery stores, and beauty and barber shops. Don’t discount the idea of handing out circulars to all the shoppers in busy shopping centers and malls, especially on weekends. You can also enlist the aid of the middle school students in your area to hand out circulars door-to-door.
Some of the more routine methods include having a promotional ad relative to your product or service printed on the front or back of your envelopes at the time you have them printed with your return address.
Be sure to check all the publications that carry the kind of advertising you need. Many mail order publications just getting started offer unusually low rates to first-time advertisers; a free-of-charge insertion of your ad when you pay for an order to run three issues or more; or special seasonal ad space at greatly reduced rates. And there are a number of publications that will give you Per Inquiry (PI) space – an arrangement where all orders come in to the publication, they take a commission from each order, and then forward the orders on to you for fulfillment.
Many publications will give you a contract for “stand-by” space. In this arrangement you send them your ad, and they hold it until they have unsold space, and then at a price that’s always one third or less than the regular price for the space you need, insert your ad. Along these lines, be sure to check in with the suburban and neighborhood newspapers.
If you send out or publish any kind of catalog or ad sheet, get in touch with all the other publishers and inquire about the possibilities of exchange advertising. They run your ad in their publication in exchange for your running an ad for them of comparable size in yours.
Finally, there’s nothing in the world that beats the low cost and tremendous exposure you get when you advertise a free offer. Simply run an ad offering a free report of interest to most people – a simple one-page report with a “tag-line” inviting the readers to send money for more information, with a full page advertisement for your book or other product on the backside. Ask for a self-addressed stamped envelope, and depending on the appeal of your report and the circulation of the publication in which your ad appears, you could easily be inundated with responses!
The trick here, of course, is to convert all of these responses, or a large percentage of them, into sales. This is done via the “tag-line,” which issues an invitation to the reader to send for more information, and the full page ad on the back of the report, and the other offers you include with the complete package you send back to them. As mentioned at the beginning of this report, it’s just a matter of unleashing your imagination. Do that, and you have a powerful force working for you that can help you reach your goals.

About author:
Want to learn more about starting your very own Home Based Business? If so, check out our home based business resource center at: http://www.internet-home-based-business-ideas.com

More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mobile marketing campaign. Mobile event trailers and vehicle graphic wraps are bringing the products directly to the consumers. With an array of games, giveaways, contests and twenty-five foot product shots surrounding and engaging the consumer, it’s hard to see why this form of marketing is not more widely used.

Displays have evolved over the years from small trailers with portable pop-up tents, into 53’ double expandable trailers with elaborate tents and almost endless customizable features. Most companies love the infinite possibilities and are striving to push the limits and raising the bar just a little bit higher. Some displays now are featuring stages, full size kitchens, restrooms, conference rooms and not to mention an influx of multimedia gadgets.
Vehicle wraps have engulfed the United States with eye catching and memorable four-color digital brilliance. Receiving upwards of 40,000 impressions a day these modern marvels can give you more bang for your buck. Showcasing product shots and company slogans as moving billboards is a relatively inexpensive and aggressive way to market your companies image, and is certain to pay off in the end.
With the amount of competition businesses are facing now a days no wonder there is so much emphasis placed on new and innovative ways to market their products. More money is being spent on marketing then ever before, blowing standard marketing techniques out of the water. Creating a ground-breaking strategy can catapult a company past its competitors and into a bigger building.

About author:
Mobile marketing executive Promotion Image www.hugepromo.com

One marketing technique used by advertisers old and new is to conceal sales pages as something else.
The Infomercial, for example, extends the TV Advertisment into something that prentends to be an informative program.
Likewise, newspaper and magazine advertisments often mimic the style of news reports or editorials.
In Internet Marketing we can also make use of this technique, in a number of ways.
The most common method is to write an article. The article provides useful and interesting information yet also sells a product.

I don’t just mean the resource-box here. You can submit a blatantly advertising article to an e-zine if you like, but you can’t expect them to publish it. If however you paid for it as an ad, they would be likely to publish it for you. Unfortunately you’ll hit a snag.

This problem is similar to the newspaper ads mentioned above. Often, in newspapers, the ad has a nice “This is an Advertisment” line tagged to the top! Pretty much ruins it’s effectiveness, right?

The same thing happens in e-zine advertising. You’ll either get the article/ad stated as such in the subject line or at the top of the e-mail body. Publishers have to do this to protect themselves, but it instantly marks out your article as an ad.

There are alternatives. If you enter into an agreement with a publisher, i.e. a Joint Venture, they may print your article as you provide it without boxing it out as an ad. Again this happens in the newspaper world – often without you realising OR tagges as an “Advertising Feature”.

Another way is to disguise your article. Don’t blatantly sell in the article, but pre-sell. Excite your reader to the possibilities of whatever your article is selling without actually mentioning it. Then the link in your resource box would lead to a site that does the rest.

You of course get the added benefit of the fact that articles are essentially free to publish 🙂

The last method we can use is `fake` web-sites. These sites are again focused on selling a product but disguised as a news report, article, resource or similar. Often that would involve selling behind the scenes via e-mail (with e-mail capture at the site). Or the site could provide free information and a problem, and a (paid) way to eleminate the problem.

You can see this in action at Virus Killer, Ad-Ware, Evidence Eliminator sites and similar. The site looks like a “Warning! Your Computer Is Infected!” page, or perhaps provides a report on the latest viruses and offers a (sometimes free) way to fix them.

These tehniques are very useful in selling anything online and take advantage of humans basic emotions. You are more likely to believe a voice of authority, or what appears to be!

(C)2004 Stuart Reid

About author:
Stuart published Netpreneur News, a bi-weekly ezine dedicated to Internet Marketers everywhere packed with downloads, tips, tricks and reviews. http://www.netpreneurnow.com

The most important aspect of any business is selling the product or service. Without sales, no business can exist for very long.
All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself. Generally, the “ad writer” wants the prospect to do one of the following:

a) Visit the store or website to see and judge the product for himself,
or immediately write a check or use a credit card and send
for the merchandise being advertised.

b) Phone for an appointment to hear the full sales presentation,
or write for further information which amounts to the same thing.

The bottom line in any ad is quite simple: To make the reader buy
the product or service. Any ad that causes the reader to only pause
in this thinking, to just admire the product, or to simply believe
what’s written about the product – is not doing its job completely.

The “ad writer” must know exactly what he wants his reader to do,
and any that does not elicit the desired action is an absolute waste
of time and money.

In order to elicit the desired action from the prospect, all ads
are written according to a simple “master formula” which is:

1)Attract the “attention” of your prospect.

2)”Interest” your prospect in the product

3)Cause your prospect to “desire” the product

4)Demand “action” from the prospect

Never forget the basic rule of advertising copywriting: If the ad
is not read, it won’t stimulate any sale; if it is not seen,
it cannot be read; and if it does not command or grab the attention
of the reader, it will not be seen!

Most successful advertising copywriters know these fundamentals
backwards and forwards. Whether you know them already or you’re
just now being exposed to them, your knowledge and practice
of these fundamentals will determine the extent of your success
in your home business.

About author:
Discover more Home Business Tips subscribe to my newsletter- wealthsystemonline@getresponse.com Kevin Purfield owns the Wealth System Online Resource Directory where you can find everything you need to start, run and grow a home based internet business at: http://www.wealthsystemonline.com/

It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don’t have a lot of text, so herein lies the problem.

The obvious answer is that you need more copy on each page. However, the pictures of your products are just as important as the copy, so they can’t be removed to make more space. That doesn’t leave a lot of room in the product description area, does it? Maybe not, but who said all the copy had to go in the description area? Who said you have to create a site the same way a paper catalog is created?

Sometimes we view our site’s pages with a very narrow vision. This causes us to have an “it’s always been done that way” mentality. While direct mail catalogs may be sorely limited on space and require short sections of copywriting, Web pages have infinite room for copy.

Your Home Page

Most often, online catalogs have a home page that is almost exclusively graphic. There may be short blips of copywriting here and there, but not much. Since your home page is the most important page to have optimized for the engines, you’ll want to include a minimum of 200 words of SEO copywriting there. Don’t panic… it doesn’t have to all be in one place.

You can create a short section of keyword-rich body copy as an introduction to the site. Then, under a graphic of your new spring additions, include some SEO copy explaining why your visitors will just *have* to have these products. You can then add a sentence or two of copy under the graphics in your sidebar. Lastly, give the highlights of your customer-service program or money-back guarantee and an invitation to click further into the site to shop around, and you’re all done.

Obviously, where the copy goes is dependent on your site’s layout, but you get the idea. Spread the copywriting around. You don’t have to put it all in one lump in the middle of the page.

Category Pages

What traditionally happens with online catalogs is that you click from the home page to a “category” page. That category page usually just has links on it to other individual product pages plus perhaps a picture or two. That’s a shame because category pages are another perfect place for SEO copy.

Since keyphrases are often highly descriptive of products (i.e., crew neck sweaters, six-disc CD players, etc.), they work wonderfully on category pages. Because category pages are selective (they only show products within a certain category), they are exceptional arenas for SEO copywriting.

Let’s say you have a catalog site that deals with interior design accessories for the home. One category might be Tiffany lamps. Because the phrase Tiffany lamps is also a wonderful keyphrase, its inclusion in the category page copy comes quite naturally. This means you can create SEO copywriting for the top or middle of the page (just a short paragraph or two) and also write blips of copy for each product description. For example:

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The Tiffany Lamp – A Timeless Masterpiece
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Tiffany lamps have long been considered icons of style. While certain characteristics are constant (that’s what makes a Tiffany lamp a Tiffany lamp), there is also tremendous variety. From Tiffany lamps for your floor to those made to adorn your ceilings, you’ll find one reflective of your own personal taste and style.

Next you could list all the individual products (floor Tiffany lamps, ceiling Tiffany lamps, desk Tiffany lamps, etc.) and give brief, keyword-rich descriptions of each one.

Product Descriptions

When you get to the product description level, you’ll want to include enticing, keyword-rich copy with each listing. However, you’ll also want to include more text on each product page.

Consider that most people shopping online don’t have the benefit of being able to touch, feel, smell, taste, or see the actual products. Use the lack of human senses to develop more descriptive information for your visitors.

You might also want to include any technical information you have for your products on the same product description page. Contrary to Internet myth, people don’t mind scrolling one bit *IF* there is information they want to see on other parts of the page.

By reconsidering your catalog-copywriting techniques when it comes to the Web, you can get your e-commerce catalog ranked highly in the search engines. It just takes a little open-mindedness and a willingness to break free from the ways of the past. When you do, more customers and higher sales levels are bound to follow.

About author:
Copy not getting results? Let Karon provide search engine copywriting, catalog copywriting, or other types for you. Just visit http://www.marketingwords.com. You can also learn to write your own SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com.

Web publishers are discovering that Google Adsense is a great way to generate revenue from their content rich sites. Google Adsense provides a simple sign up process and a simple system that generates cut-and-paste code that will display ads on the site that are matched to the site’s content. With 15 minutes of effort and a brief wait for approval, a webmaster will be set to receive about half of his potential revenue stream from Adsense. The other half of the revenue takes a little thinking and work.

AD LAYOUT
The shape of the ad will have a great affect on clickthrough rate. If you choose to use a format that is very familiar and easily ignored, like a traditional banner ad shape (468 by 60 pixels), your performance will be poor. If you choose a newer format like a tower (120 wide by 600 tall) you will see better performance. www.CFNewbie.com utilizes this format. You will also see higher clickthrough rates as the overall size of the ad grows. If your site allows it, go with the biggest and newest shapes that Adsense offers.

COLOR
The color of your Adsense ads can affect the way users respond. You can be subtle and blend into the rest of the page and may draw people to links as they appear to offer more information rather than standing out screaming come buy something. The subtle approach can be accomplished by selecting the standard Google Adsense color scheme closest to your site’s scheme or you can match exactly using the custom pallet.

You may want to attract attention to your Adsense ads. You can do this by selecting or creating color schemes that stand out. You will also want to use the mulitple color scheme feature by selecting several color schemes by holding down your control (Ctrl) key and clicking up to four choices. The varying color schemes may get more notice than a constant color scheme.

POSITION
The position of your Google Adsense ad can have affect on how well the ad performs. Avoid blindspots and consider how a visitor exits a page. The most likely blindspot to avoid is the traditional spot for banner ads. Visitors will likely ignore a banner shaped ad at the top or bottom of your page. They will likely ignore a tower placed at the top of the right or left column if the content extends beyond the length of the ad. In the case of content rich pages, it would be wise to test placing non-banner shaped ads at the end of the page where the reader is done with a page and ready to exit. ChristianMusician.com uses this technique effectively at the end of articles, offering the reader more articles and relavent ads. It’s always a good idea to give your visitors a path through your site that is relavent and valuable to both you and them.

CHANNELS
Google recently added channels to Adsense. A channel is just an extra bit of code that lets you track revenue from a channel such as a site, a page, or some other characteristic you may want to track.

Prior to the introduction of channels, a webmaster would place Adsense code on various sites and pages and would only see an aggregate result of clickthrough and revenues. With channels, you can set a channel for various sites or various pages or various ad types. By your using your channels you can determine what ads are working in which location. On FlashCFM.com an Adsense banner ad performed very well in some pages and a large Amazon ad performed poorly so a large Adsense replaced the Amazon ad.

USE THE SCIENTIFIC METHOD
The Scientific Method can be summarized as Plan, Do, Check, Act. By planning out your attack by designing and implementing your ads, you accomplish the Plan Do portion of the cycle. By using Adsense Channels, you can check to see how your plan worked. You will no doubt see ways to Act or adjust your approach after checking your results. You may end up modifying your site or modifying your strategies on attracting traffic. No matter what the case, you will need to do a little work but the results are worth it.

About author:
Tom Barr, MBA, is a long time ColdFusion developer and perpetual student of web advertising. He maintains web community sites including CFNewbie.com and FlashCFM.com and blogs on web revenue generation in CPC Blog on his site AspiringGeek.com.

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