Mobile Marketing a new age strategy

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2 nd Jun 2004

More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mobile marketing campaign. Mobile event trailers and vehicle graphic wraps are bringing the products directly to the consumers. With an array of games, giveaways, contests and twenty-five foot product shots surrounding and engaging the consumer, it’s hard to see why this form of marketing is not more widely used.

Displays have evolved over the years from small trailers with portable pop-up tents, into 53’ double expandable trailers with elaborate tents and almost endless customizable features. Most companies love the infinite possibilities and are striving to push the limits and raising the bar just a little bit higher. Some displays now are featuring stages, full size kitchens, restrooms, conference rooms and not to mention an influx of multimedia gadgets.
Vehicle wraps have engulfed the United States with eye catching and memorable four-color digital brilliance. Receiving upwards of 40,000 impressions a day these modern marvels can give you more bang for your buck. Showcasing product shots and company slogans as moving billboards is a relatively inexpensive and aggressive way to market your companies image, and is certain to pay off in the end.
With the amount of competition businesses are facing now a days no wonder there is so much emphasis placed on new and innovative ways to market their products. More money is being spent on marketing then ever before, blowing standard marketing techniques out of the water. Creating a ground-breaking strategy can catapult a company past its competitors and into a bigger building.

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