DOMAIN REDIRECTED TO VALUECLICK MEDIA
Currently, onResponse.com compensates you based on actions performed by the visitors to your website. This is termed lead-based advertising. Unlike more traditional advertising such as pay-per-view and pay-per-click advertising which can generate only limited revenues for small and medium-size websites, lead-based advertising can offer significantly higher payout potential. This higher payout is possible because the lead generated has a higher probability of generating business than other forms of advertising. Ultimately, lead-based advertising is more productive and cost-effective for the advertiser. The visitor may simply click on the banner or link and fill in his/her email address or even sign up for free trial subscriptions, free products or free information. This signup is considered a lead for the advertiser. The more information requested by the advertiser generally dictates a higher payout to you, the publisher. Currently, payouts range from $0.50 to over $20 per visitor signup.