MoviePass was founded to make it easier for passionate moviegoers and casual fans to see films the way they're meant to be seen - in the theater," Lowe said in a statement. "Our vision has always been to make the moviegoing experience more affordable and enjoyable for our subscribers. We are changing the way consumers think about going to the movies by making it possible to experience a broader array of films - from the latest summer blockbuster to a critically-acclaimed documentary - through a subscription model."