On-site SEO: On-site search engine optimization simply describes the process of optimizing a website for a particular keyword. This involves the strategic placement of keywords in your website code and your website content, including title tags, meta descriptions, URL structure, headers and website copy.


Off-site SEO: Off-site SEO involves acquiring links to your website from other websites on the Internet. These links are referred to as “backlinks.” Backlinks that come from websites with high authority help your website build authority. There are several ways you can acquire backlinks.