Quote Originally Posted by ashok_singh
Do we have maximum and minimum value to determine exactly the density of key words.
I've been told by my personal marketing coach to shoot for a k/w density of about 2-3% when writing articles and to use the k/w in naturally spoken sentences, not k/w stuffing just to get k/w in.

I've also heard that k/w should be used "early and often". Early means as the first word(s) in the title and at the beginning of initial paragraphs. Also to close the article with the k/w again in the last sentence.

Also to sprinkle bolding and italicizing of the k/w phrase througout the article, but not in an annoying way. Usually when the k/w appears as the first word of a paragraph, that would be a very good place to do it because it helps tell the readers "this is what this particular paragraph is about."