I agree that Webdesign is more important for a website.It should not be too flashy,easy navigation, and should be pleasant to look.They are more like the eyes to a face.If people get attracted there are chances that they may visit the site regularly increasing your pagerank and webtraffic.If someone is new to web designing then they can opt for predefined website templates already available or third party designing service.This would make the user to create a website easily.Providers like Thewebpole.com offer Website Builder for the users at low cost.