First you have set your strategy. If you want to engage your audience with your own story,
You can write an article with relevant and trending topic or niche and can submit on many article submission directories ezinearticles.com. I would recommend to write 1000 to 1200 words for a well written article.
You can find there some press release site as PR-GB.com, PR-inside to submit your press release. Experts recommend to write with 500 to 800 words for press release.
You may use hyperlink on those article or press release but remember you should use more than 1.5% hyper link in an article and experts always recommend to use 1-1.2% . That means if you write an article
Of 1000 words you should use 10 to 12 or maximum 15 hyperlinked words on that.
Hope you find it helpful.