How do you choose best keyword?

[yellowsapphire]

In keyword planner tool doesn't show the exact search volume of the keyword, so choose medium and low competition keywords then only you can rank it after focus high search volume, if you ready for paid tool use ahrefs it shows the search volume of the keyword and keyword difficult so you can easily identify which is suitable for your optimization.

[varunroy]

There are various tools who offers to choose the keywords to your website. Google keyword planner is the best among them and always try to choose the keywords with high searches and low competition.