According to the data from Geenapp app promotion platform, currently the cost of an iOS app install is leveled at the $1.24 mark and the number is equal for both iPhone and iPad apps. Meanwhile an Android app install costs significantly less, only $0.53 per install. These are the average figures and they fluctuate daily, depending on the number of ad campaigns analyzed worldwide. The difference between the of iOS and an Android app install cost can be explained by the fact that Android platform has more apps than iOS does and higher level of adoption, especially in countries like India and China