"Organic SEO", also called "Natural SEO", is the most time consuming, and the most tedious method of optimization for placement and rankings. However, it is prone to longevity of results, as it has a focus on content, meta-tag enhancement using proper descriptions, keyword enhanced copy within the appropriate specified densities of the Search Engines, and link exchanges

In addition, keyword dense reports, articles, and other content materials are usually added in a routine fashion to a site to maintain the densities necessary and increase rankings and placement.