Hi nick_westlife,
Press releases follow a news format, and are an ideal SEO technique for marketing your business, products or a newsworthy event that is coming up such as the launch of your business, a product line, or a series of price cuts. Both large and small ventures may benefit from this technique, which may be a powerful tool for converting unique visitors into customers or long term, paying members. Content must be succinct and punchy, containing sufficient relevant information that it will attract the attention of people who are performing internet searches for terms related to your niche. The need to match search terms means that keywords are important, so that your article gets the exposure that it deserves. Only then will it drive traffic back to your site through the contained back links.
Thanks

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