I'm a professional copywriter and write a lot of press releases (I have a publicity/PR background).

Here are some general rules when writing and submitting press releases:

1. A press release is NOT an advertisement for your company.

2. A press release needs to be NEWS WORTHY and needs to read like a news story/article (Who, What, Where, When & How?)- why would the media want to read your story? What makes you different/stand out from your competition? What makes your company unique? What does your company/business/website offer to greater society/community?

3. If your press release sounds like a blatant ad for your products and services, free press release submission directories will REJECT your release.

4. Make sure to always include a direct contact includeing: phone number, email, website, and a direct contact name - not just the company.

5. Follow a standard press release template - you can find templates online. Keep press releases to ONE PAGE!!

I'd be happy to answer more specifics on press releases. Thanks!