About 5 years ago, I got involved in SEO but soon after, I realized that it was taking too much time for what could be a waste of time if it didn't work out. Search Engine Optimization or SEO is no longer something used only by professionals who can charge clients extortionate amounts in "an effort" to bring their sites to the top of the rankings. Nowadays, this "complex art" is used by every Tom, Dick and Harry.
The problem with SEO is, its an extremely dynamic process. Today’s golden rule may be a useless tool tomorrow.
When I first got started in SEO, there were no magic tricks. Well, at least, no one knew about them.
But there were a ton of black hatters (as there still are) and the problem with that is, these tricks will yield some benefit for short term but the ultimate result can be extremely fatal for any site.
Since way back then until today, one thing has always stood the test of time - Link Building.
I remember when Brad Callen had a free service which allowed people to link with each other. Can't remember what its called now.
To rank your website, link building is almost everything.
Everyone knows the basics to link building - maximize the number of back links to your website by using article directories or 2/3 way linking. Posting comments on blogs intelligently can also help in increasing the number of back links to your site. Yet, links should be supported perfectly with proper content, otherwise it will be a complete waste of time and effort because the owner will simply remove it.
Don't you just hate spam!
