Search engine optimization compared to pay per click.

is Search engine optimization more cost affective as compared to pay per click. which is cheaper saearch engine optimization or pay per click. how do you get more traffic to your sites

Search engine optimization is essential tool.... which means bringing traffic to your site... So think if you have more traffic then naturally probability of getting clicked will be more.

i just think that optimization is better for getting you more traffic to your website in my honest opinion!

I think that both ways are really good but i would have to say that search engine because more people have a chance of seeing it!