I know, almost everyone and their mother knows what Adwords is already. However, because of it’s massive market share if you want to scale, then you want Adwords. If you’re brand new to paid traffic, I would stay away from Adwords personally. Why? Because you can lose your budget in a matter of minutes if you mess up.
According to the data from Geenapp app promotion platform, currently the cost of an iOS app install is leveled at the $1.24 mark and the number is equal for both iPhone and iPad apps. Meanwhile an Android app install costs significantly less, only $0.53 per install. These are the average figures and they fluctuate daily, depending on the number of ad campaigns analyzed worldwide. The difference between the of iOS and an Android app install cost can be explained by the fact that Android platform has more apps than iOS does and higher level of adoption, especially in countries like India and China
Cost-per-install is one of the many metrics by which people measure their advertising budget. The advertiser only pays the ad network once the app is installed instead of just the advert being viewed (known as the CPM, or cost-per-mille, model). This puts the onus on ad networks to place the advert in places where conversion rates are high and to target the ad appropriately to the correct audience.
I know, almost everyone and their mother knows what award is already. However, because of it’s very big bazaar share if you want to scale, then you want award. If you’re brand new to paid traffic..
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