The Top 6 Website Sins
by Niall Roche
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They say the eyes are the window to the soul. Your website then is the window to your business. What would a passerby think of your "window"? Would they want to stop and maybe come inside for a few moments? Or would they just pass by without giving it a second glance?
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10 Tips for Writing Effective Web Copy
by Julia Hyde
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On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or failure.
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How To Be Found On The Net
by David Bell
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You want your web site to be found? Here are some tips that I¹ve picked up during the last five years of designing web sites. Most of these tips have never been mentioned previously, yet they are *extremely important* to the success of your web site!
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Building Link Popularity
by Scott Buresh
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What is Link Popularity?
Link popularity is a criterion that many search engines use when ranking web pages within their index. Simply put, most search engines give a ranking boost to sites that have incoming links from quality, related sites. This method of establishing importance, pioneered by the increasingly popular Google, is now used in some form by 19 of the top 20 search engines. While it is still possible to achieve high rankings for non-competitive terms without a great deal of link popularity, it is unlikely your site will rank well for very popular terms without it.
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Everyone Wins With Reciprocal Link Exchange
by Sonya Gray
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Many Webmasters are realizing the beauty of Search Engine Optimization (S.E.O) when utilizing a popular technique known as Reciprocal Link Exchange. When exchanging links with other site owners, Webmasters are capitalizing on S.E.O's powerful effects.
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Making Reciprocal links Work For You
by Rob Wiley
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Are you generating enough links back to your web site through a reciprocal link system?
This article will give you a couple of ideas of how you can get visitors to provide you with a link back to your site and make that reciprocal link work at its best.
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Exchange Links but Carefully
by Mufad
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There are several factors that determine the benefit that you get when you exchange links with any website. Sometimes you may be giving away some of your hard earned PR (Page Rank) without getting it back in return. While it is debatable if the primary purpose of exchanges is the traffic or the PR gain, a combination of both these motivations is usually present when we exchange links. Apart from the direct traffic, some of the other factors that help to determine the value of an incoming link are
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Optimizing Online Catalog Copy for the Search Engines
by Karon Thackston © 2004
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It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don’t have a lot of text, so herein lies the problem.
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